Brand Lead

LangChain • New York, NY

2d • $160,000 - $200,000

About The Position

We’re looking for a Brand Lead to own how LangChain shows up in the market — and how it feels. In this role, you’ll drive LangChain’s brand presence across paid channels, cultural activations, and developer communities while building the credibility and affinity that makes LangChain memorable to developers. You’ll work closely with design, social, product marketing, and demand generation teams to ensure our brand is consistent, distinctive, and resonant with the technical audiences building on our platform.

This is a high-impact, high-ownership role where you’ll help translate LangChain’s strong technical reputation and developer community into a brand that compounds over time.

Requirements

• Experience building and executing brand initiatives that resonate with technical or developer audiences
• Strong creative instincts and the ability to develop compelling brand voice, messaging, and copy
• A high level of ownership and comfort operating autonomously in a fast-moving environment
• A strong sense of taste and cultural awareness within developer and AI communities
• Experience collaborating cross-functionally with design, marketing, and product teams
• Curiosity about AI and the developer ecosystem, and enthusiasm for becoming fluent in LangChain’s products and community
• You exemplify our operating principles: You are motivated to build something great: you hold a high bar for quality, craft, and impact You embrace hot takes: you share informed opinions, challenge the status quo, and engage in constructive debate You operate with maximum agency: you take ownership, move work forward independently, and help others unblock You run to the roar: you lean into hard problems, ambiguity, and fast-moving challenges

Nice To Haves

• Experience owning brand campaigns end-to-end and delivering measurable impact
• Experience managing OOH advertising, sponsorships, or brand partnerships
• Familiarity with media buying, vendor negotiation, and evaluating marketing investments
• Experience working with creator, influencer, or thought leader partnerships
• Background in developer marketing or technical audiences

Responsibilities

• Develop brand moments that earn attention by conceiving and executing clever, unexpected brand activations that resonate with the developer community
• Drive LangChain’s presence across developer communities and channels through organic engagement and paid partnerships (e.g., Reddit, newsletters, niche publications)
• Own and evolve LangChain’s brand voice across external touchpoints, ensuring our tone is technically credible, opinionated, and human
• Partner closely with the design team to raise the bar on the quality and polish of everything LangChain produces — from campaigns to swag to social content
• Lead LangChain’s out-of-home (OOH) advertising program, including media planning, vendor negotiation, messaging, asset production, and campaign measurement
• Identify and manage paid digital brand investments such as developer-focused podcasts, newsletters, and digital sponsorships
• Experiment with influencer and creator partnerships across LinkedIn, YouTube, X, and other channels to identify what resonates with technical audiences
• Manage inbound PR and media opportunities, serving as the initial point of contact and coordinating responses internally
• Establish and maintain brand standards across all external touchpoints to ensure LangChain’s voice, aesthetic, and positioning remain consistent
• Measure and report on brand performance, including reach, share of voice, and pipeline influence

Benefits

• We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks.
• Benefits include things like medical, dental, and vision coverage, flexible vacation, a 401(k) plan, and life insurance.
• Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed