Brand Lead

Reflection • San Francisco, CA

3d

About The Position

Reflection’s mission is to build open superintelligence and make it accessible to all.
We’re developing open weight models for individuals, agents, enterprises, and even nation states. Our team of AI researchers and company builders come from DeepMind, OpenAI, Google Brain, Meta, Character.AI, Anthropic and beyond.
Role overview:
The Brand Lead will own our brand across all channels, combining hands-on design work with strategic marketing execution. This role requires both deep design skills and the versatility to handle multiple marketing disciplines.
The Brand Lead will create design assets, manage social campaigns, develop event materials, and shape brand strategy—often working on multiple initiatives simultaneously. As our product evolves rapidly, this role demands someone who can maintain brand coherence while adapting quickly to new developments.
About you
You're a true marketing generalist with design at your core. Your career has spanned multiple disciplines—brand, communications, events, social, content—because you've always been the person who jumps in wherever needed. You've discovered that your design background makes you better at every aspect of marketing, from crafting compelling narratives to creating memorable event experiences.

Requirements

• 5-7+ years across design, brand, and marketing roles
• Hands-on design skills with professional-level proficiency in creative tools
• Communications experience: PR campaigns, executive positioning, crisis comms
• Event marketing: conceptualizing and executing both digital and in-person experiences
• Social media management across B2B and technical audiences
• Content strategy and creation across multiple formats
• Campaign development from strategy through measurement
• Extreme ownership mentality—you see problems and fix them without being asked
• Ability to context-switch between designing icons and debating go-to-market strategy
• High-velocity execution without sacrificing quality or brand coherence
• Technical curiosity to deeply understand our products and translate them visually
• Comfort with ambiguity—our roadmap changes weekly and you adapt faster
• Stamina for startup intensity and genuine excitement about the mission

Responsibilities

• Hands-on design and rapid prototyping of brand assets (often with same-day turnarounds)
• Real-time brand narrative development as our models and capabilities evolve weekly
• Social media strategy that keeps pace with the AI discourse and our technical announcements
• Event presence at major AI conferences—from booth design to swag to experiential activations
• Visual systems that make complex AI concepts accessible to diverse audiences
• Brand partnerships and co-marketing with our enterprise customers and developer community
• Building a scrappy brand team that punches above its weight

Benefits

• Top-tier compensation: Salary and equity structured to recognize and retain the best talent globally.
• Health & wellness: Comprehensive medical, dental, vision, life, and disability insurance.
• Life & family: Fully paid parental leave for all new parents, including adoptive and surrogate journeys. Financial support for family planning.
• Benefits & balance: paid time off when you need it, relocation support, and more perks that optimize your time.
• Opportunities to connect with teammates: lunch and dinner are provided daily. We have regular off-sites and team celebrations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees