Brand Lead

Oatly AB•Village of Highland Falls, NY

7d•$150,000•Remote

About The Position

As a Brand Lead (BL) for Oatly North America, you’ll join Oatly’s infamous Department of Mind Control (ODMC) and report to the Brand Director for North America. Your mission is simple (but not easy): keep Oatly culturally relevant and unmistakably Oatly by ensuring our global creative vision comes to life locally in the most impactful way. You’ll act as the bridge between brand strategy, creative execution, and commercial reality, helping translate bold ideas into meaningful activations across the United States and Canada. The brand is your #1 focus. You are the local custodian of one of the world’s most unexplainable yet deeply resonant brands. Your role is to help “keep Oatly weird” — bringing the brand to life through collaborations, activations, partnerships, and commercial opportunities that connect meaningfully with a North American audience. You work closely with your regional ODMC team (Brand Director, Creatives, and Creative Project Lead) and collaborate across the broader ODMC ecosystem — including Creative, PR/Comms, Media & Social, Events, Design, Project Management, and Production. You are also a key partner to Oatly’s commercial teams, ensuring the brand shows up in ways that strengthen both cultural relevance and business growth. By building strong relationships across functions — including Retail, Foodservice, and Coffee — you help identify opportunities where the brand can shine. Just as importantly, you stay deeply connected to culture. You keep a finger on the pulse of your market, constantly scanning for unexpected opportunities that help Oatly show up in surprising and meaningful ways. The role will be based in New York, is remote but will require regular travel.

Requirements

5+ years of experience managing brand activation projects (agency or client-side)
Deep understanding of creative development and production across channels and platforms
Strong project management skills and the ability to orchestrate cross-functional collaboration
A highly organized, proactive “get shit done” mindset
Experience managing and tracking budgets

Responsibilities

Partner with the Brand Director to share market intelligence and identify strategic opportunities for brand growth
Support the Brand Director and Executive Creative Director with insights and execution planning
Collaborate closely with ODMC teams (Creative, Project Management, Producers, Media/Social, Experiential, Design Studio) to ensure local market priorities are reflected in the work
Build and maintain strong relationships with commercial teams across Retail, OOH, and Coffee, helping integrate brand work across channels
Identify cultural opportunities and partnerships that bring the brand closer to local audiences
Ensure local stakeholders are informed about upcoming global and centrally developed brand initiatives
Represent the Oatly brand in customer-facing meetings alongside Commercial and FADE teams when needed
Collaborate with Brand Leads in other markets to share learnings and best practices
Help adapt global initiatives and partnerships for the North American market
Own project budgets and support the Brand Director in tracking broader ODMC budget planning

Benefits

flexible vacation (take it when you need it)
really great benefits (yes, pet insurance is in there)
paid volunteer days off throughout the year (doing good is fun)
free six packs of...(drumroll)…oatmilk
genuinely great coworkers who are rooting for each other and the company to thrive

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