Brand & Growth Lead

Goodfire•San Francisco, CA

6d•$150,000 - $200,000•Onsite

About The Position

We are looking for a Brand & Growth Lead to own Goodfire’s public voice, particularly on X. This is a unique position responsible for communicating how our research advances are creating a new paradigm in deep learning that allows researchers to understand, debug, and design AI models like written software. You will work closely with both our research and go-to-market teams to translate our research results into compelling stories that shape the public conversation, drive inbound interest, and attract world-class researchers and engineers. You should have deep fluency in the AI landscape, exceptional storytelling ability, excellent taste, and high agency. You should have built a significant following on X before and have a track record of public communications that you're proud of and can share.

Requirements

5+ years in brand, marketing, communications, growth, or adjacent roles – though we're also open to candidates from AI research without a traditional marketing background.
Strong ability to communicate complex technical ideas clearly and persuasively.
Demonstrated success building audiences and driving engagement on social media
Familiarity with the AI landscape and the narratives shaping the field.
Strong taste and judgment around messaging, storytelling, and public communication.
Excellent long and short form written communication skills

Nice To Haves

Experience working in AI, machine learning, developer tools, or research-driven companies.
Experience working closely with researchers or technical founders.
Early-stage startup experience
Experience marketing or communicating to technical audiences in life sciences or biotech

Responsibilities

Own Goodfire's social media strategy and execution. Build a distinctive, high-credibility presence that increases awareness of Goodfire and our capabilities.
Turn complex research into threads, essays, blog posts, and explainers that technical audiences love to read, in topics from from core research breakthroughs to applied work with our partners in areas like life sciences.
Drive measurable inbound demand and recruiting interest through brand and content efforts.
Shape Goodfire's external narrative: how we talk about our capabilities, why it matters, and where the field is going.
Partner with founders and researchers to amplify their voices, helping them develop their social presence and translating their thinking into public-facing content.