Brand Innovation Manager, Food

Incpg•Austin, TX

17d

About The Position

Company is a dynamic and forward-thinking leader in the food sector, committed to delivering innovative and high-quality products that resonate with consumers. We are currently seeking a creative and strategic-minded professional to join our team as a Brand Innovation Manager.

Requirements

Bachelor’s degree in Marketing, Business, Food Science, or a related field.
Proven experience 3-5 years in brand innovation, product development, or a related role within the food industry.
Strong understanding of market trends, consumer behavior, and competitive landscape.
Exceptional project management and organizational skills.
Creative thinker with the ability to turn ideas into actionable strategies.
Excellent communication and interpersonal skills.

Nice To Haves

MBA is a plus.

Responsibilities

Product Conceptualization and Development: Lead the ideation and development of new and innovative products within the food category.
Collaborate cross-functionally with R&D, marketing, and other teams to ensure seamless product execution.
Market Analysis and Trend Identification: Stay abreast of industry trends and consumer preferences related to food innovation.
Conduct market research to identify white spaces and opportunities for brand differentiation.
Brand Strategy and Positioning: Develop and execute brand strategies that align with company goals and resonate with the target audience.
Contribute to the development of the brand positioning, messaging, and overall brand architecture.
Collaboration with Culinary and R&D Teams: Work closely with culinary and R&D teams to translate innovative concepts into feasible and scalable product solutions.
Provide input on flavor profiles, ingredients, and packaging design.
Project Management: Drive end-to-end project management of brand innovation initiatives, ensuring timely delivery and successful implementation.
Monitor project budgets and timelines to meet business objectives.
Cross-Functional Collaboration: Collaborate with marketing, sales, and operations teams to integrate brand innovation strategies into overall business plans.
Communicate effectively with internal stakeholders to gather input and insights.