Brand Director

Kastle Systems•Falls Church, VA

About The Position

We are seeking a Director of Brand to own and shape how Kastle is understood by the market—customers, partners, analysts, media, and employees alike. This is a senior, strategic role responsible for defining Kastle’s category narrative, unifying its brand across all touchpoints, and ensuring that our story clearly communicates why Kastle wins in a converging market of physical access, security, and managed services. This role will lead brand strategy—not just brand execution—and will be central to Kastle’s long-term category leadership ambitions.

Requirements

8–12+ years in brand strategy, narrative development, or strategic marketing roles
Proven experience leading brand positioning or category narrative initiatives
Strong executive-level writing and storytelling skills
Experience partnering with Product Marketing, Demand Gen, PR, and Sales
Ability to translate technical or operational offerings into customer-centric value
Track record of leading large, visible launches or rebrands
Strong cross-functional leadership and collaboration skills

Nice To Haves

Experience in B2B SaaS, enterprise technology, proptech, infrastructure, or services
A strong POV on category creation and narrative differentiation
The ability to influence without authority and partner deeply across teams
Comfort operating in ambiguity while building clarity for others

Responsibilities

Brand Strategy & Narrative Leadership
Define and own Kastle’s brand narrative, positioning, and category POV, with a particular focus on redefining Managed Services for the modern workplace and commercial real estate market.
Develop and maintain the Kastle messaging architecture (value pillars, proof points, personas, competitive framing).
Ensure consistency and clarity of brand expression across all channels: website, campaigns, sales materials, PR, events, and executive communications
Ensure consistent voice, tone, and positioning across all channels
Category Creation & Thought Leadership
Lead Kastle’s category creation strategy, including thought leadership, proprietary research, and industry POVs.
Own the editorial strategy for flagship content (e.g., the Kastle Barometer, benchmark reports, keynote narratives, executive bylines).
Identify opportunities for Kastle to shape market language, influence buyer criteria, and lead industry conversations.
Serve as the steward of Kastle’s long-term brand equity and differentiation.
Communications, PR & Analyst Alignment
Partner closely with Analyst Relations and PR Agency to ensure Kastle’s narrative is reflected accurately and consistently in:
Analyst briefings and reports
Press coverage and media interviews
Industry events and speaking opportunities
Develop briefing materials, executive talking points, and narrative frameworks for the CEO and leadership team.
Owner of the Kastle Barometer. Helping to keep it top of mind for earned media opportunities
Ensure proactive storytelling rather than reactive communications.
Brand Activation & Campaign Leadership
Lead narrative development for major company moments, including:
National brand and messaging relaunches
Market expansions and flagship events
Collaborate with Demand Generation and Events teams to ensure campaigns are rooted in a cohesive story—not disconnected tactics.
Own brand guardrails while enabling creative expression and innovation.