Brand Director

University of Akron • Akron, OH

14d

About The Position

Senior strategic leader responsible for shaping and executing a brand’s identity and presence across all consumer touchpoints. Leads cross-functional teams to deliver integrated marketing initiatives that build brand equity and drive business impact.

Requirements

• Requires a Bachelor's Degree in Marketing, Communications, or related field.
• Requires a minimum of 8 years experience in brand management, marketing or agency leadership in consumer driven organizations.
• Proven experience managing creative and cross-functional teams.
• Deep knowledge of digital platforms, social media strategies, content marketing, and analytics.
• Comfortable using data and KPIs to guide decisions and performance optimization.
• Strong storytelling and presentation skills, with the ability to influence at all organizational levels.

Nice To Haves

• MBA or Master’s preferred.
• Experience within in-house and external agencies.
• Proficiency in CMS platforms, social management tools.
• Background in complex multi-stakeholder environment.

Responsibilities

• Brand Strategy & Positioning - Develop and implement comprehensive brand strategies to elevate awareness, consideration, and loyalty, aligning with organizational goals.
• Cross-Channel Campaign Leadership - Own ideation and execution of campaigns across all marketing channels; digital, social, paid media, and experiential channels.
• Creative & Content Oversight - Lead - the creative direction—ensuring all content adheres to brand tone, visual identity, and messaging standards.
• Performance-Driven Optimization - Monitor campaign performance using key KPIs; iterate and optimize strategy based on data- driven insights.
• Team Leadership & Stakeholder Engagement - Manage brand team members; collaborate with internal partners across the University to align brand efforts with organizational priorities.

Benefits

• The University of Akron offers a competitive total compensation package comprised of a competitive salary and comprehensive benefits for eligible employees including medical, dental, vision, short and long-term disability, life insurance, and paid leave of absences including time off for illness, vacation, and maternity or paternity leave.
• In addition, eligible employees and their dependents are provided tuition remission.
• All staff and eligible non-bargaining unit faculty have the option to request a Flexible Work Arrangement (FWA).
• The University of Akron participates in state retirement systems and offers alternative retirement options with competitive employer contributions.
• Optional investment opportunities are available including deferred compensation programs (403(b) and 457(b)).

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees