Brand Director

The University of Akron•Akron, OH

12d

About The Position

Senior strategic leader responsible for shaping and executing a brand’s identity and presence across all consumer touchpoints. Leads cross-functional teams to deliver integrated marketing initiatives that build brand equity and drive business impact.

Requirements

Requires a Bachelor's Degree in Marketing, Communications, or related field.
Requires a minimum of 8 years experience in brand management, marketing or agency leadership in consumer driven organizations.
Proven experience managing creative and cross-functional teams.
Deep knowledge of digital platforms, social media strategies, content marketing, and analytics.
Comfortable using data and KPIs to guide decisions and performance optimization.
Strong storytelling and presentation skills, with the ability to influence at all organizational levels.

Nice To Haves

MBA or Master’s preferred.
Experience within in-house and external agencies.
Proficiency in CMS platforms, social management tools.
Background in complex multi-stakeholder environment.

Responsibilities

Brand Strategy & Positioning - Develop and implement comprehensive brand strategies to elevate awareness, consideration, and loyalty, aligning with organizational goals.
Cross-Channel Campaign Leadership - Own ideation and execution of campaigns across all marketing channels; digital, social, paid media, and experiential channels.
Creative & Content Oversight - Lead - the creative direction—ensuring all content adheres to brand tone, visual identity, and messaging standards.
Performance-Driven Optimization - Monitor campaign performance using key KPIs; iterate and optimize strategy based on data- driven insights.
Team Leadership & Stakeholder Engagement - Manage brand team members; collaborate with internal partners across the University to align brand efforts with organizational priorities.

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