Brand Director

Neighborly®•Irving, TX

10d•Hybrid

About The Position

Are you looking for a place where you can bring your strong leadership and project management skills to be the driving force behind the marketing efforts for the brand with the specific goal of increasing brand awareness at the national and local levels? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring your experience and be empowered to innovate. As a Brand Director on the Digital Marketing team, a typical day for you will include: Collaborate with cross-functional project team (including representatives from Marketing Leadership, Operations, Training, Digital, Creative, Communications and franchisees) to develop and test relevant and new marketing ideas. Management and development of Local Marketing Specialist(s). Direct and lead all brand activities from a strategic perspective – providing content topics and direction across all marketing department verticals. Responsible for executing strategic brand initiatives as developed annually in brand planning. Develop an annual marketing calendar with dates of national campaigns. Prepare the yearly MAP (Marketing, Advertising, Promotions) fund budget and present to the MAP Council. Oversee the MAP fund budget including monthly review of financials. Plan, execute and gather content for MAP council meetings and present results to the council at regular meetings as scheduled through the year. Train new and existing franchisees on Brand marketing systems and programs, as well as general marketing principals. This includes marketing training conducted during Basic Training week. Review and submit all marketing related contracts and agreements for proper signature authorization. Stay abreast of current marketing trends and technology in the marketing / advertising arena. Collaborate with brand operations/key accounts staff on an as needed basis. Contribute marketing related articles for quarterly newsletter publications. Evaluate potential marketing vendors to meet existing and emerging needs. Manage relationships with existing brand specific marketing vendors. Monitor and analyze programs for effectiveness. Maintain and update the marketing section on Fran Connect and relevant information resources. Oversee Internet and website related activities. Work with Digital team to ensure content on website is current, accurate and relevant. Work closely with partners to execute national digital advertising campaigns. Work with Neighborly and Brand teams to develop, execute and track local Neighborly efforts Develop consistency and continuity through all individual brands on Neighborly efforts and roll outs. Report up through the brand and Neighborly teams’ activities and KPI’s on Neighborly efforts

Requirements

Minimum of 10 years of professional Marketing experience, including 2+ years supervisory experience.
Excellent verbal, written (emphasis on mastery of drafting day-to-day business correspondence required), analytical, and organizational skills required.
Excellent mastery of Microsoft Word, Microsoft Excel and Microsoft Outlook required, with working knowledge or desire to learn Power Point.
Possess excellent diplomatic skills.
Budget management skills and proficiency.
Strong understanding of current online marketing advertising, strategy and best practice.
Ability to thrive in a fast-paced, deadline driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude.
Ability to think critically and to interpret and apply processes across many different areas.
4 Year Undergraduate degree Required

Nice To Haves

MBA recommended

Responsibilities

Collaborate with cross-functional project team (including representatives from Marketing Leadership, Operations, Training, Digital, Creative, Communications and franchisees) to develop and test relevant and new marketing ideas.
Management and development of Local Marketing Specialist(s).
Direct and lead all brand activities from a strategic perspective – providing content topics and direction across all marketing department verticals.
Responsible for executing strategic brand initiatives as developed annually in brand planning.
Develop an annual marketing calendar with dates of national campaigns.
Prepare the yearly MAP (Marketing, Advertising, Promotions) fund budget and present to the MAP Council.
Oversee the MAP fund budget including monthly review of financials.
Plan, execute and gather content for MAP council meetings and present results to the council at regular meetings as scheduled through the year.
Train new and existing franchisees on Brand marketing systems and programs, as well as general marketing principals. This includes marketing training conducted during Basic Training week.
Review and submit all marketing related contracts and agreements for proper signature authorization.
Stay abreast of current marketing trends and technology in the marketing / advertising arena.
Collaborate with brand operations/key accounts staff on an as needed basis.
Contribute marketing related articles for quarterly newsletter publications.
Evaluate potential marketing vendors to meet existing and emerging needs.
Manage relationships with existing brand specific marketing vendors.
Monitor and analyze programs for effectiveness.
Maintain and update the marketing section on Fran Connect and relevant information resources.
Oversee Internet and website related activities.
Work with Digital team to ensure content on website is current, accurate and relevant.
Work closely with partners to execute national digital advertising campaigns.
Work with Neighborly and Brand teams to develop, execute and track local Neighborly efforts
Develop consistency and continuity through all individual brands on Neighborly efforts and roll outs.
Report up through the brand and Neighborly teams’ activities and KPI’s on Neighborly efforts