Brand Director, Persil

Henkel group • Stamford, CT

2d • $150,000 - $200,000

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

• BS/BA (Business, Marketing, Social Sciences - Psychology, Sociology, Economics), MBA preferred.
• 10+ years experience in CPG brand management, marketing and/or sales.
• Thinks strategically uncovering market insights that would turn into potential opportunities or issues.
• Plans & execute both long term/big picture actions and short term/day to day initiatives leveraging insights uncovered.
• Demonstrated leadership and organization skills required to be able to lead projects and work independently.
• Raises their bar in terms of market/financial acumen and ability to present analytical yet simple stories with key messages to senior leadership.
• Has a strong financial and operational acumen with the know-how to pull levers of the P&L to drive profits.
• Excellent interpersonal/communication skills; attention to details.
• Ability to analyze market and research data and make decisions designed to generate incremental sales and profits.
• Creative mindset and strong team player.

Nice To Haves

• MBA preferred.

Responsibilities

• Steers all marketing, advertising and promotional activities and respective budgets; is responsible for L17 steering.
• Provides marketing inputs for local / sub-regional master plan Identifies opportunities to increase brand distribution within existing business and new clients acquisitions.
• Ensures consistency in market sizing methodology and creates tangible sales tools.
• Oversees and supports implementation of channel strategy on local / sub-regional level through channel marketing activities.
• Determines /quantifies market opportunities and develops customer roadmaps in alignment with stakeholders.
• Contributes to devel-t of brands positioning and innovation; implements innovation pipeline to secure sustainable brand growth in region.
• Coaches and develops local / sub-regional (project) teams Implements campaigns locally; ensures consistency in reporting campaigns and promotional action results.
• Sets up and adapts Marketing Mix for each product locally.
• Analyses competitor's scenario and draws sound conclusions given lack of market data Leading the local team to generate consumer insights as inputs for global and regional inno pipeline.
• Initiates local ideas for innovations in association with Regional and global counter parts.

Benefits

• Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
• Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
• Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
• Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
• Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees