Brand Copywriter

NEW ERA CAP LLC•Westwood, MA

28d

About The Position

The Copywriter will work with the in-house creative team responsible for crafting the voice of the brand across digital channels including web, email, paid media and brand collateral. This role will actively contribute to the development of new ideas and create polished, final deliverables whether working solo or as part of a team.

Requirements

4 years’ experience in advertising, copywriting, or in-house creative role
Bachelor’s degree in English, Marketing, or Communications
Experience with consumer products brands
Exceptional copywriting portfolio website
Proactive in nature-ability to solve problems, even when they are not fully defined
Ability to present creative process and sell creative ideas
The ability to work across multiple teams and department functions
Incredible attention to detail and superior organizational skills
Ability to work in a fast-paced environment with tight deadlines

Responsibilities

Work closely with the creative team to champion the ’47 Brand voice in support of the overall marketing vision and business objectives
Collaborate with digital marketing members on key projects to bring a strategic perspective to the creative process
Create brand messaging for product-led storytelling that simply and strongly explains the “why” and reasons to believe in the product assortment
Develop editorial storytelling concepts and devices to build measurable brand awareness and engagement on site and across owned channels executions that garner buy-in while netting measurable results
Provide a range of concepts for A/B testing that deliver on creative briefs
Embrace a data-driven approach to apply learnings and improve campaign performance
Deliver work in an agile workflow, managing priorities and multiple projects at once
Creative evolution- stay up to date with branding and advertising in all facets
Write catalogue product copy for seasonal catalogues
Lead SEO optimization for 47brand.com
Micro Catalog copy, explain the reasoning and mood boards of collections