Brand Consulting - Manager, Experiential

Creative Artists Agency•New York, NY

1d•$91,000 - $109,000•Hybrid

About The Position

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. The Department CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within. The Role The Manager, Experiential will support the internal Experiential team, as well as clients, in the following responsibilities outlined. This role will work cross-functionally with internal/external properties, vendors, clients, and agencies, to bring brand activations to life for consumers across various national and local sports sponsorships.

Requirements

Bachelor's Degree plus 3-5 years of experience in sports & entertainment experiential and/or event marketing.
Understanding of how brand sponsorships work in sports & entertainment, from negotiation through execution, management, and event production.
Strong relationship-building skills.
Creative and strategic thinker.
Strong writing and presentation skills.
Proficient in Excel & PowerPoint.
Willingness to work early mornings or late nights to accommodate weekends and holidays (if applicable).
Must be able to lift heavy boxes and items up to 30 lbs.
Ability to work in the NYC office; minimum of 3 days per week.

Responsibilities

Deliver best-in-class, business-driving experiential opportunities, ideas, and activation for brand clients.
Contributes to the department by keeping a finger on the pulse of the latest developments in the Experiential Marketing space by identifying and implementing new, cutting-edge technologies.
Lead CAA’s efforts in developing and maintaining relationships with world-class vendors, fabricators & technology partners.
Participate in and contribute to project planning/development meetings and internal/external status meetings.
Work with internal cross-functional teams from brief, through pre-production, and onsite execution to ensure the highest quality and smoothest operation of the overall activation.
Help identify and vet third-party vendors (per event scope/type), request and negotiate bids, select, hire, and manage vendors & vendor contracts, payments, and deliverables; monitor and evaluate vendor performance.
Collaborate with the internal Account Team to deliver breakthrough activation ideas that deliver against client objectives and meet sponsorship guidelines and regulations for execution.
Supports all Event Production needs to ensure world-class execution (i.e., premiums, fabrication, event staffing, print signage, etc.).
Collaborates on project-based brand client experiential initiatives from start to finish (briefing to execution).
Work with clients, vendors, and internal teams to ensure consistent & comprehensive cross-functional communication.
Develop creative briefs for experiential activations, lead briefing and review process with internal teams, and facilitate creative approval process (i.e., renderings, signage, POS, etc.).
Develop & manage timelines, run of show, budgets & reconciliation for experiential activations.
Manage on-site event logistics from planning through execution.
Establish effective relationships across agency multi-disciplinary teams.
Utilize agency resources appropriately and efficiently to ensure all agency protocols are being followed, including vendor agreements, accounting processes, recaps, etc.
Demonstrate the highest level of critical thinking with focus on proactiveness and attention to detail.