Brand and Advertising Manager

Truist•Atlanta, GA

22h•Onsite

About The Position

This position is for a Brand and Advertising Manager at Truist, requiring the individual to be in the office 5 days/week. The role involves leading a team, including agency partners, to develop and execute brand, advertising, creative, and media strategies aligned with business goals. Key responsibilities include developing, promoting, and maintaining the Truist brand and image both internally and externally, designing and executing advertising campaigns and marketing communications, and establishing effective partnerships with internal and external stakeholders. The manager will also be responsible for executing overall brand strategy, architecture, training, tools, and governance, translating insights into strategic points of view, and infusing brand insights into creative strategy development. The role is a regular, 1st shift position requiring English fluency.

Requirements

Bachelor’s degree in communications, advertising, marketing or related field, or equivalent education and related training
Ten years or more related brand and advertising experience
Demonstrated contribution to marketing strategy development to solve complex problems
Experience managing large annual budgets
Sound and comprehensive understanding of business and organizational strategies and processes
Ability to lead large projects of significant complexity and notable risk exposure
Ability to influence others at senior levels to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
Excellent communication and presentation skills to senior level management

Nice To Haves

Creative Agency experience
Experience in Media buying
Understanding of market research and insights, experience in creative development research and testing
Experience in the Financial Services Industry
Experience with large well-known brands

Responsibilities

Lead a team of professional-level marketers
Lead large offsite creative productions
Manage deliverables against expected results and budgets
Make sound judgments about brand and creative approach to deliver on objectives
Have a solid understanding of how the team contributes to the achievement of broader objectives in alignment with organization’s purpose, mission and values
Identify and resolve technical, operational, risk management, business, and organizational challenges
Lead highly complex and visible projects with notable risk and complexity
Manage agency relationships

Benefits

medical
dental
vision
life insurance
disability
accidental death and dismemberment
tax-preferred savings accounts
401k plan
no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment
10 sick days (also prorated)
paid holidays
defined benefit pension plan (depending on the position and division)
restricted stock units (depending on the position and division)
deferred compensation plan (depending on the position and division)