Brand & Advertising Manager

Neuberger Berman•New York, NY

4d•$140,000 - $160,000•Hybrid

About The Position

The Brand & Advertising Manager plays a key supporting role in ensuring the accurate, compliant, and effective execution of Neuberger’s commercial programming spanning paid advertising, integrated campaigns, product promotions, branded content and more across display, video, search, social, paid social, and emerging channels. You will own end-to-end program coordination — from brief intake and media planning through trafficking, live monitoring, agency management, and performance reporting — while also stewarding governance frameworks and cross-functional processes that enable the broader marketing organization to operate with speed and precision.

Requirements

Bachelor's degree in marketing, communications, or a related field
7+ years of experience in paid media, digital marketing, or integrated campaign management
Financial services experience required; asset management strongly preferred
Proven track record managing agency relationships and coordinating complex, multi-channel campaigns
Strong organizational skills with ability to manage multiple campaigns, timelines, and stakeholders simultaneously
Analytical mindset with experience using campaign performance data to inform recommendations; familiarity with performance metrics

Nice To Haves

Experience with project management tools (Monday.com, Airtable, or Workfront) preferred

Responsibilities

Execute the global brand strategy, ensuring alignment with firm priorities, business objectives, and market trends.
Translate strategic goals into integrated campaigns, developing campaign briefs and recommending channel mix and audience targeting across digital, social, sponsorships and offline channels
Lead and oversee end-to-end campaign setup including trafficking of creative assets (specs, copy, URLs, and tracking parameters) and maintaining trackers covering dates, deliverables, owners, and status
Partner with the Social Media Coordinator to align paid social assets with the broader media plan
Ensure creative files meet platform and ad unit specifications across all channels
Manage internal review and approval workflows, routing materials through Compliance, Legal, and other stakeholders
Manage an organized repository of assets, specs, media plans, and campaign documentation
Assist in confirming launches, flight dates, budgets, and optimizations
Ensure appropriate A/B and multivariate testing is applied in campaign design and ongoing optimization]
Support and execute the design and implementation of performance measurement frameworks and targets (e.g., ROMI, MQL/Actionable Insights, CPC), evolving these over time as campaign data matures
Support actionable next steps based on performance reports insights into actionable recommendations
Coordinate with media and creative agency partners on day-to-day campaign execution, providing clear direction, feedback, and timely communication of project objectives]
Reconcile and process invoices and SOWs ensuring billing aligns with approved media plans; flag budget risks and overspend or under-delivery proactively
Collaborate with Digital Marketing, Marketing Analytics, Product, Channel Marketing, Internal Communications (employee platforms) and External Communications, Content, and Corporate Events teams — as well as external agencies — to ensure programs launch accurately, run smoothly, and are measured effectively
Support digital and content teams to confirm campaign landing pages, messaging, user journeys, tracking, and tags meet campaign objectives
Maintain shared documentation including programming calendars, media summaries, and process checklists
Ensuring all planning activities adhere to brand standards, regulatory requirements, work flows and internal policies
Identify and contribute to process refinements that improve the speed, accuracy, and transparency of campaign execution, including enhancements to templates, trackers, and workflows