Brand Advocacy Specialist

Simpro•Miami, FL

About The Position

The Brand Advocacy Specialist will support the development, execution, and maintenance of a global advocacy program across all Simpro Group brands. This role involves designing programs to convert strong customer satisfaction into emotional brand loyalty and creating structured pathways for customers to become vocal brand champions. Key responsibilities include tracking and reporting customer acts of advocacy, brand affinity, visibility, sentiment, and engagement. The specialist will also create, monitor, and participate in virtual communities, partner with Account Management to identify delighted customers, and build a curated bench of customer advocates. They will coordinate across teams to match customer voices with opportunities such as references, referrals, media, and community engagements, and support customer events like Simprosium and the annual customer awards program. Additionally, the role involves identifying creative ways to engage and celebrate customers through various initiatives like video series, social amplification, gifting, and experiences, and supporting the development of testimonials, referrals, advisory groups, and case studies. Ultimately, this position is responsible for owning the customer experience.

Requirements

3–6 years of experience in Brand Advocacy, Community, Customer Marketing, Field Marketing, or related B2B SaaS roles
Bachelor’s degree in Marketing, Communications, Business, or related field required
Interest in building advocacy or community programs that drive brand affinity
Familiarity with review platforms and reputation management strategies
Experience supporting events, webinars, or customer-facing programs
Strong relationship-building skills and comfort working with customers
Ability to collaborate cross-functionally and manage multiple stakeholders
Strong communication and storytelling instincts
Excellent organizational and project management skills
Proactive, curious, and eager to grow in a fast-paced environment

Responsibilities

Support the development, execution and maintenance of a global advocacy program across all Simpro Group brands
Help design programs that turn strong customer satisfaction into emotional brand loyalty
Contribute to building structured pathways for customers to evolve into vocal brand champions
Track and report customer acts of advocacy, as well as on brand affinity, visibility, sentiment, and engagement
Create, monitor and participate in brand- and industry-led virtual communities
Partner with Account Management to identify delighted customers ready to share their experiences; support evolution toward NPS tracking
Build and maintain a curated bench of customer advocates representing industries, regions, and use cases
Coordinate across teams to match the right customer voice with the right opportunity — references, referrals, media, and community engagements
Support recruitment and management of customer speakers and content for Simprosium, our annual customer event
Assist in managing and evolving our annual customer awards program
Identify creative ways to engage and celebrate customers, including video series, social amplification, gifting, and experiences
Support the development of testimonials, referrals, advisory groups, case studies, and community initiatives
Own the customer experience

Benefits

Responsible Time Off
Comprehensive medical, dental, vision package with 100% employer paid options
Additional benefits including Health Savings Account; Flexible Spending Account; Critical Illness Insurance; Hospital Insurance; Accident Insurance; Life Insurance and AD&D; and Disability Insurance available to purchase.
Wellness Challenge App, Diabetes Prevention App, and Health Hub App
401k/Retirement Plan with 6% employer match
Generous Parental Leave Program
Paid Volunteer Leave Days
Public Holiday Exchange Scheme
Talent Referral Program – get rewarded for referring a friend to join our team!
Diverse training & internal networking opportunities across all of our product lines
Opportunities for career progression and development
Service recognition awards