Bitcoin Product Marketing Manager

Block•San Francisco, CA

13d

About The Position

Block is one company built from many blocks, all united by the same purpose of economic empowerment. The blocks that form our foundational teams — People, Finance, Counsel, Hardware, Information Security, Platform Infrastructure Engineering, and more — provide support and guidance at the corporate level. They work across business groups and around the globe, spanning time zones and disciplines to develop inclusive People policies, forecast finances, give legal counsel, safeguard systems, nurture new initiatives, and more. Every challenge creates possibilities, and we need different perspectives to see them all. Bring yours to Block. Bitcoin has been part of our roadmap from the beginning, and we're now investing deeply across the entire ecosystem to make bitcoin everyday money for communities worldwide. The Bitcoin Product Marketing Manager will sit across Cash App and Square and partner closely with Product, Insights, Data Science, Design, Finance & Strategy, Engineering, Sales, and Communications. You will lead go-to-market strategy for our most important bitcoin initiatives, shape product positioning, and help bring dozens of new bitcoin features and experiences to market across both consumer and seller ecosystems. You'll craft compelling narratives, drive cross-functional alignment, and build repeatable frameworks that keep us moving quickly in a high-velocity environment. You'll advocate for our customers, understand what drives adoption, and ensure every launch - big or small - ladders up to one cohesive Bitcoin at Block story. You will be driving clarity, shipping excellent work, and helping bitcoin become truly usable everyday across Cash App and Square.

Requirements

6–10 years in product marketing, ideally across bitcoin, consumer fintech, payments, or emerging technology
Experience owning GTM strategy end-to-end for technical or multi-surface products
A strong POV on positioning, messaging, and what drives adoption across different customer segments
Experience conducting customer research and synthesizing insights into actionable product and marketing decisions
Deep familiarity with bitcoin, Lightning, and the broader ecosystem; you bring enough technical grounding to speak confidently, assess feature implications, and ensure our positioning is accurate, credible, and compelling
A data-driven approach to decision-making, with experience building KPIs, measurement plans, and post-launch insights

Responsibilities

Lead go-to-market strategy and execution for priority bitcoin products across Cash App and Square; from positioning and messaging through launch, amplification, and measurement
Build clear, insight-driven product narratives that unify how we talk about bitcoin across consumer, seller, and ecosystem touchpoints
Conduct qualitative and quantitative research to deepen understanding of bitcoin customers and seller segments; surface insights that shape positioning, roadmap priorities, and GTM strategy
Develop competitive and market insights across bitcoin payments, custody, and ecosystem products to inform strategy, differentiation, and long-term opportunity
Write strong briefs, build messaging frameworks, and partner with Creative on product-driven campaigns that bring bitcoin utility to life
Work with Product teams to understand roadmaps, define ICPs, influence feature development, and connect launches to customer needs
Create data-driven measurement plans, define KPIs, and partner with Data Science and Finance to track performance and uncover insights
Partner with owned and paid channel teams to turn product moments into cohesive, multi-channel marketing
Engage with customers online and IRL to understand pain points, gather insights, and inform positioning
Collaborate with emerging bitcoin brands like Bitkey and Proto to ensure ecosystem coherence across positioning, messaging, and campaigns
Support central marketing teams by providing positioning, messaging, and product insights that strengthen readiness across channels and operational partners
Build and maintain cross-functional GTM workflows that keep dozens of stakeholders aligned and accountable