Bilingual Lead Generation Specialist

XL Parts•Dallas, TX

18h

About The Position

The Lead Generation Specialist is a field-based sales role responsible for driving new business opportunities by proactively identifying and engaging prospective customers. This role focuses on top-of-funnel activity, including prospecting, cold outreach, and appointment setting, to support pipeline growth for Outside Sales Representatives (OSR) and our sales team. This position serves as a critical entry point into outside sales, providing hands-on market exposure and a clear path to revenue-generating roles.

Requirements

1-3 years of sales, customer service or customer facing experience
Comfortable with cold outreach and handling rejection
Bilingual in English and Spanish
Excellent Communication and Influencing Skills
Persuasive, Energetic, driven, with an ardent desire to achieve results
Ability to quickly establish credibility and be decisive
Valid drivers license and reliable transportation

Responsibilities

Conduct daily field prospecting through cold calls, in-person visits, and territory canvassing
Identify and engage decision-makers within target accounts
Generate and qualify new business leads to support OSR and BDM pipelines
Schedule and coordinate appointments for OSRs and BDMs
Maintain accurate and up-to-date activity tracking in CRM systems
Partner with OSRs on ride-alongs and territory development initiatives
Develop a strong understanding of company products, services, and value proposition
Monitor market activity and provide feedback on competitive trends and opportunities
Consistently meet or exceed activity and lead generation targets
Develop new customers; identify, track, and qualify projects
Works to ensure sales and productivity goals are met
Meet and/or exceed established sales goals
Know, comply with and enforce applicable corporate and regulatory policies and procedures.
Work cooperatively with stores/operations personnel to improve customer service and resolve customer issues
Foster close, cooperative relationships with peer leaders and other senior executives.