Base Marketing, Senior Manager Lifecycle Strategy

Verizon • Irving, TX

1d • $105,000 - $201,000 • Hybrid

About The Position

When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. What you’ll be doing… The Marketing Senior Manager will be a member of the Base Marketing Team leading horizontal lifecycle strategy to transform engagement. Reporting into the Director, this Senior Manager will be responsible for end-to-end lifecycle mapping, cohort strategy development, and base value creation strategy framework delivery and oversight. This role is pivotal to transforming base engagement, driving retention, growing service revenue, and amplifying the overall customer experience for business customers. The successful candidate will be a self-motivated individual who is outgoing, a quick-learner, results driven, and a critical thinker with attention to detail and experience in omni-media, omni-channel campaign and initiative orchestration. What we’re looking for... You are a self-starter, highly organized, and results-driven with a keen eye for detail and a passion for customer-centric strategy and delivery. You thrive in a dynamic, cross-functional environment and have a demonstrated ability to manage marketing initiatives from concept to completion.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience in Marketing, demonstrated through work in Base Marketing, CRM, or Customer Retention.
• Experience managing cross-functional teams across all levels of the organization; gaining alignment to support strategies and changes.
• Experience using data and analytics to inform and improve marketing strategies.
• Experience presenting marketing results and business impact.
• Demonstrated experience presenting recommendations for strategy improvements with strong justifying evidence to defend these recommendations to senior leadership.
• Experience in initiative and campaign orchestration and work with internal cross-functional teams and external agency partners.
• Experience with balancing multiple priorities to meet deadlines in a fast-paced environment.
• Experience with Google Suite.

Nice To Haves

• Bachelor’s degree.
• Masters, MBA a plus.
• Experience with proactive customer relationship management (CRM) programs.
• Experience in, or working, with call centers and sales teams.
• Experience with campaign automation/project management tools such as Workfront, Marketo, etc; and, demonstrable experience employing AI.
• Experience with sales tools such as SFDC or B360.
• Strong verbal communication skills.

Responsibilities

• Spearhead end-to-end lifecycle mapping, orchestrate strategic optimization, and own continuous oversight to drive intentional customer-centric strategy.
• Build-out loyalty messaging framework to deliver unexpected value at unprompted, curated touchpoints to build base value.
• Lead Cohort Relationship Marketing strategy and orchestrate delivery with key Base Marketing workstream leaders.
• Drive personalization and segmentation.
• Own marketing test plans and results analysis to determine the effectiveness of new cohort lifecycle and investment strategies.
• Source and analyze data, qualitative and quantitative, to make strategic recommendations inclusive of estimated business impact.
• Develop clear and strategic briefs, targeting opportunities, and execution plans that align to our customer-first goals.
• Nurture a strong execution-focused mindset with the marketing and cross-functional teams to ensure that strategies are tied to loyalty, retention and revenue KPIs.
• Leverage partnerships to identify optimization and transformation opportunities, provide clear insights and strategies, and project manage delivery.
• Deliver marketing impact and business contribution readouts including initiative insights and data-anchored recommendations to optimize existing strategies and/or introduce new strategies.
• Requires the ability to package strategies and results into professional presentations for communication to peers, leadership, and executive levels of the organization.
• Represent Base Marketing strategy and action planning for new customer business experience to Marketing leaders and stakeholders.
• Ability to package fact-based recommendations clearly, ‘tell a story’ with data to leadership and connection with execution is critical for success in this role.

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.
• Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc.
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.
• For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level