B2B Senior Demand Generation & ABM Marketing Manager, Enterprise

Wix•New York, NY

1d•Hybrid

About The Position

As a Demand Generation & ABM Marketer, you’ll own the programs that turn our target accounts into qualified pipeline. You’ll run acquisition, nurture, and account‑based initiatives that move prospects from first touch to opportunity. This is a hands‑on role built for someone who’s comfortable in “startup mode” inside a large company. You’re just as happy writing copy, building a campaign, or pulling your own reports as you are planning the program. You know how to move fast with lean resources, while still navigating the processes and stakeholders that come with a global organization.

Requirements

5+ years of experience in B2B SaaS demand generation, growth marketing, or performance marketing
You have deep, hands-on expertise running acquisition and lifecycle programs across digital channels to drive qualified pipeline
You are experienced in ABM and building measurable pipeline through multi-channel campaigns in partnership with Sales
You have proven ability to create and adapt core campaign assets yourself when needed (ad copy, email sequences, landing page briefs, sales one-pagers)
You possess strong collaboration skills, with experience working closely with sales, product marketing, and revenue operations teams
You are comfortable operating in a lean, startup-like environment, testing quickly, moving from idea to launch fast, and working without a large content or ops team behind you
You know how to navigate a large, matrixed organization, managing stakeholders, aligning to guidelines, and keeping programs moving through approvals
You are analytical and data-driven, using funnel metrics and experimentation to inform decisions and optimize performance
At this time we are seeking NY‑based candidates, who will come to the office on an as‑needed basis.

Responsibilities

Own and optimize demand generation programs across digital channels to drive qualified enterprise pipeline
Build and run always‑on and campaign‑based ABM programs aligned to priority account lists and sales territories
Partner closely with Sales and BDRs on audience targeting, messaging, and follow‑up plays to maximize conversion from lead to meeting to opportunity
Write or adapt core campaign assets when needed (emails, ads, landing page briefs), collaborating with content and design when available
Collaborate with Product, Marketing and RevOps to align campaigns with positioning, guidelines, and our go‑to‑market strategy
Work with RevOps to define success metrics, review performance, and turn insights into program improvements
Balance speed with structure, moving fast while keeping stakeholders aligned and programs unblocked