Experienced B2B Marketing Specialist

Medpace•Cincinnati, OH

3d•Onsite

About The Position

The Medpace marketing team is seeking a full-time, office-based B2B Marketing Associate to make a difference in building Medpace awareness and driving new business leads. You'll work collaboratively within the Marketing team as well as cross-functionally with other Medpace departments to plan, optimize, and deliver successful B2B marketing strategies and tactics to drive growth for assigned areas of responsibility. The ideal candidate is a B2B marketer with a solid track record of executing successful marketing campaigns, who is ready for a new challenge at a rapidly growing organization with a defined path for career advancement.

Requirements

Bachelor's Degree in Marketing required
Minimum 2 years of full-time B2B marketing experience
Previous experience in CRM & Marketing Automation Tools required
Previous experience in digital advertising platforms, including Google Ads, LinkedIn, and other forms of paid media required
Strong written and verbal communication, and excellent organizational/project management skills required
Proficiency in MS Office required

Nice To Haves

Experience in the life science / clinical development industry is a bonus
Previous HubSpot campaign management experience strongly preferred

Responsibilities

Develop and execute B2B Marketing plans to grow awareness and drive leads for assigned areas of responsibility. Tactics may include email marketing, collateral development, digital advertising, social media, webinar coordination, SEO, and other tactics as assigned
Work collaboratively with internal and external subject matter experts to develop thought leadership content related to assigned areas of responsibility
Assist in coordinating Medpace presence at key events to support Business Development opportunities. Tactics may include pre-event promotion; development, logistics, and management of exhibit properties; evaluation, selection, and coordination of conference sponsorship opportunities
Collaborate with Graphic Design team to coordinate the production of new marketing collateral, digital assets, content pieces, and other creative projects, in a manner consistent with Medpace brand standards / campaign standards
Perform ongoing tracking and reporting of quantitative and qualitative marketing campaign results
Complete other projects and responsibilities as assigned