B2B Marketing Manager

Marsh McLennan

1d • Hybrid

About The Position

We are seeking a talented individual to join our Marketing & Communications team at Marsh. This role will be based in New York City and offers a hybrid work arrangement, requiring a minimum of three days per week in the office. As a B2B Marketing Manager, you will play a key role within the Marsh US Marketing & Communications function in shaping and executing innovative marketing strategies that drive client engagement and support business growth. You will partner closely with key business units, translating strategic goals into compelling campaigns that generate leads and foster meaningful connections. Your expertise will enable you to plan, measure, and optimize data-driven initiatives, ensuring impactful audience engagement. Join us to lead cross-functional collaborations and make a tangible impact on our company's success! This is an excellent opportunity for a strong marketer to contribute to aggressive change in a growing organization, generate business impact, and grow & develop within Marsh McLennan’s global marketing & communications organization. We will count on you to: Develop integrated, audience-driven marketing & communications strategies and plans that support business objectives and drive growth in key Marsh business units Manage the cross-functional development, activation, measurement, and optimization of always-on, data-driven, multi-channel campaigns Optimize target engagement through audience and journey mapping Lead the development of compelling audience- and narrative-driven content strategies - including competitive value propositions, client-centric messaging, and points of view Manage the development of marketing automation strategies and email nurture journeys that drive prospect identification and lead generation Oversee in-person event strategies, agenda development, messaging, and branding Monitor key performance indicators to optimize marketing effectiveness with a focus on account-driven engagement, lead generation, and revenue Leverage client insights and behavioral data to inform strategy and campaign development Provide advice, counsel, and hands-on support to business unit partners and senior executives and proactively lead the marketing agenda Ensure our marketing communicates a consistent brand voice and standards for Marsh & Marsh McLennan

Requirements

• Bachelor's degree with a major in Marketing, Communications or Business Administration
• 5-7 years of relevant, complex B2B marketing and communications experience (within insurance, professional services or financial services is highly desirable) leading large projects or marketing initiatives
• Experience working in a large, complex, and matrixed environment, working with a wide variety of stakeholders to develop and execute marketing & communications strategies, campaigns, and tactics
• Proven ability to serve as a trusted partner to internal stakeholders, and to cultivate meaningful relationships with business leaders
• Experience in the utilization of marketing automation to drive always-on audience engagement
• Experience in data analysis and interpretation for strategic decision-making

Nice To Haves

• The capability and drive to think strategically, speak positively, and move quickly.
• Strong grounding in audience insights

Responsibilities

• Develop integrated, audience-driven marketing & communications strategies and plans that support business objectives and drive growth in key Marsh business units
• Manage the cross-functional development, activation, measurement, and optimization of always-on, data-driven, multi-channel campaigns
• Optimize target engagement through audience and journey mapping
• Lead the development of compelling audience- and narrative-driven content strategies - including competitive value propositions, client-centric messaging, and points of view
• Manage the development of marketing automation strategies and email nurture journeys that drive prospect identification and lead generation
• Oversee in-person event strategies, agenda development, messaging, and branding
• Monitor key performance indicators to optimize marketing effectiveness with a focus on account-driven engagement, lead generation, and revenue
• Leverage client insights and behavioral data to inform strategy and campaign development
• Provide advice, counsel, and hands-on support to business unit partners and senior executives and proactively lead the marketing agenda
• Ensure our marketing communicates a consistent brand voice and standards for Marsh & Marsh McLennan

Benefits

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have an impact on colleagues, clients, and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.
• health and welfare benefits
• tuition assistance
• 401K savings and other retirement programs
• employee assistance programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees