B2B Marketing Data Specialist

ICF

18h

About The Position

B2B Marketing Data Specialist Ready to make a difference? ICF is a fast-evolving consultancy on a mission to make the world a more prosperous and resilient place. As the B2B Marketing Data Specialist, you will join a rapidly growing team in the B2B marketing space with a focus on helping utilities reach and engage their business customers in meaningful relationships during their energy journeys. To get more personalized, utilities must work to synthesize their vast amounts of account data to paint a 360-degree view of their customers. You’ll be a member of our core Business Intelligence strategic team with access to some of our most senior subject matter experts. In this role, you’ll work with cross-functional teams including business development, data analytics, outreach and more to help shape and deliver the right story and approach to grow our work in this space. You’ll work hands-on with some of our top clients to provide advisory services and help our local teams track and present data in a visual way. Why you will love working here: Quality of life: Flexible workplace arrangements, work-life balance Investment of the community: Donation matching, volunteer opportunities Investment in you: Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan And many, many more (Ask your recruiter for more details!)

Requirements

• Bachelor’s Degree in Business, Marketing, Communications, Public Relations, or a related field.
• 2+ years of experience in data analytics, or a related field.
• Proficiency in data visualization tools such as Tableau or Power BI.
• Experience developing data-driven reports and dashboards.

Nice To Haves

• Demonstrated knowledge of the energy sector.
• Excellent verbal, interpersonal, and written communication skills.
• Excellent problem solving and analytical skills with attention to detail, ability to think strategically and logically.
• Well-organized with a can-do attitude and the ability to handle multiple tasks and competing priorities effectively.
• Energetic, self-starter and resourceful, analytical problem solver.
• Sound business ethics, including the protection of proprietary and confidential information.
• Confidence to work with all levels of internal employees, clients and partners independently as needed.

Responsibilities

• Support the data analytics to refine segmentation models, score target accounts, and surface actionable insights that drive ABM and C&I-focused marketing strategies.
• Perform regular QA/QC across customer, program, marketing, and account data, including reconciling fields across systems and validating logic used in automated processes and scoring models.
• Support in building and improving data workflows, automated queries, and multi-source datasets that feed interactive Power BI dashboards used by internal teams.
• Help monitor data integrity across systems and assist local delivery teams in defining and tracking key customer segments and target lists.
• Support the rollout and ongoing refinement of Sightline analytics for commercial accounts.
• Contribute to the evaluation of new tools or systems that enhance the enrichment and usability of utility business customer data.
• Assist in managing project deliverables by supporting strategic B2B marketing and data initiatives under the guidance of senior team members.
• Help develop templates and reporting structures to support full-funnel campaign metrics across marketing, outreach, and program delivery.
• Maintain internal documentation and resources that support standardized data strategies and promote team alignment.
• Participate in strategic brainstorming sessions, prepare supporting materials, and contribute to presentations and reports.
• Track performance metrics, analyze trends, and support the creation of insight-driven narratives for internal and client-facing deliverables.

Benefits

• Flexible workplace arrangements, work-life balance
• Donation matching, volunteer opportunities
• Tuition reimbursement, access to professional development resources, 401k matching, Employee Stock Purchase Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level