B2B Health Plan Marketing Lead

Blueberry Pediatrics

29d•$140,000 - $175,000

About The Position

Blueberry is looking for a strategic, hands-on B2B Health Plan Marketing Lead to build and own the marketing function that fuels Blueberry’s payer sales pipeline. This is not an events-and-slide-decks role. This is a “build the entire B2B marketing ecosystem” role: Demand gen, payer messaging, content, product marketing, sales enablement, and thought leadership. You will create the positioning, content, and campaigns that educate Medicaid health plans, differentiate Blueberry in a noisy market, and enable our sales team to win partnerships. This role is ideal for someone who has marketed a digital health offering, or VBC model to health plans–and knows how to communicate both clinical value and financial ROI.

Requirements

7-12 years in B2B marketing, with at least 3+ years selling into payers (ideally Medicaid)
Experience marketing healthcare services or digital health solutions – not just SaaS
Proven ability to generate pipeline through targeted campaigns
Strong product marketing & messaging skills; ability to translate clinical outcomes into payer ROI
Excellent writing and storytelling abilities
Experience supporting sales teams in complex, multi-stakeholder deals
Comfort working in a startup – ambiguity, limited resources, and building from scratch

Responsibilities

Build the messaging architecture for Medicaid plans, national payers, and employer groups
Own competitive intelligence
Translate complex clinical outcomes and cost-savings data into clear, compelling value propositions
Drive activation/engagement with existing client members
Create a multi-channel demand gen strategy to drive inbound and outbound pipeline
Build campaigns targeting Medicaid plan executives, care management, utilization management, and provider networks
Develop nurture sequences, email cadences, landing pages, etc.
Define and track marketing attribution and funnel metrics
Build a full sales enablement suite including pitch decks, one-pagers, ROI calculators, pilot frameworks, use case libraries, etc.
Create market-specific narratives (Medicaid, Employers, etc.)
Equip the sales team with tailored messaging frameworks