B2B Marketing Lead

Artsy•New York, NY

4d•$110,000 - $150,000•Hybrid

About The Position

Artsy is looking for a marketing leader to own and scale our B2B marketing function. This role sits at the center of how Artsy engages, activates, and grows relationships with galleries, auction houses, and other business partners. This is a high‑impact, highly cross‑functional role designed for someone who thrives in environments where the business is evolving, the scope is broad, and success depends on strong judgment rather than rigid playbooks. While Artsy’s product and revenue footprint continues to expand, this role will take the lead on driving demand generation expertise for a portfolio of subscription offerings, and revenue enablement for the B2B sales organization. This is an opportunity to step into a highly visible role at a moment of meaningful evolution for the company. You’ll help define how Artsy partners with the art world, how our teams work together, and how marketing drives durable, long‑term growth.

Requirements

7+ years of experience in B2B marketing, product marketing, or go‑to‑market roles in SaaS and/or marketplace businesses
Deep knowledge of marketing automation platforms (Salesforce, HubSpot, Marketo, etc.)
Track record of building and optimizing multi-stage funnels with clear conversion metrics
Experience with lead scoring, routing logic, and revenue attribution models
Proven ability to instrument and report on pipeline health and leading indicators
Have operated in complex or evolving business environments and partnered cross-functionally to achieve results
Are comfortable owning ambiguous problems and creating structure
Enjoy leading through influence without relying on formal authority
Hands-on experience using AI to automate workflows and augment marketing efforts

Nice To Haves

Experience in the art market is a plus, but not required

Responsibilities

Lead a small, high-leverage B2B marketing team focused on execution excellence
Own Artsy’s B2B marketing strategy in partnership with Sales and Product
Partner with product marketing to evolve and hone our customer segmentation, positioning, and messaging grounded in real customer needs
Own and optimize the full B2B demand generation funnel—from awareness through closed-won
Partner with Sales leadership to define, track, and hit pipeline generation targets
Develop systematic inbound programs (content, SEO, conversion optimization) and outbound campaigns
Build, instrument, and iterate on lead routing infrastructure and scoring models
Partner with Partner Success on adoption/retention programs that grow customer retention and enable new upsell opportunities
Leverage AI tools and workflow automation to eliminate repetitive work and improve lead quality

Benefits

Opportunity to reimagine the art industry while working with a talented, diverse, international team.
Competitive salary and equity
Flexible time off: our culture of trust and empowerment allows employees to take the time they need away from work while still excelling in their roles
We are a global hybrid team: most employees work from our NYC, London, or Berlin offices 2-3 days per week. (In-person expectations vary by role)
Comprehensive healthcare & benefit options, including: medical, dental, parental leave, short- and long-term disability, Employee Assistance Program featuring free mental health support, 401k, commuter benefits, flexible spending accounts (FSA), health savings accounts (HSA), financial wellness support & resources, and more
Professional development, including: mentoring, lunch & learns, regular training, 1:1 management, and an open feedback culture
Engaging opportunities and internal programming globally, to foster new relationships and build upon our collaborative community. Including: happy hours, holiday parties, global "All Hands" meetings, "Artsy Salon" (a yearly exhibition of our team's creativity), attendance to art world events, and more

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