AVP, Principal

BPD•Nashville, TN

9d•Hybrid

About The Position

We are looking for an Assistant Vice President (AVP), Principal to serve as the account management lead in serving your assigned clients and work streams. You are an expert in Marketing, with an ability to inspire client engagement and fuel account growth. You will be the go-to day-to-day client leader, owning the relationship and continuously building it. You are the voice of the client inside the agency, leading the internal agency team to ensure the client’s needs and goals are being met on every project. You will be accountable for providing an exceptional client experience across every interaction between the client and agency. You will be responsible for getting the client the best possible work at a profitable return for the agency. You will develop a thorough knowledge of the client’s business, the consumer, and the marketplace.

Requirements

12-15 years’ experience
Strong written and verbal communication, with an ability to clearly, concisely, and confidently articulate information and recommendations.
Excellent presentation-building and presentation skills.
Must be a seasoned analytical and strategic thinker.
Advertising Agency experience a must.
Must have understanding of overall media landscape and experience launching multi-channel integrated campaigns, including knowledge of digital media channels.
Team-oriented player and a proven, effective leader - ability to lead, inspire and collaborate with large cross-functional team. Willing to “roll up the sleeves” with a can-do attitude.
Must have experience managing direct reports.
A service-oriented mindset, focused on delivering high quality work, and always anticipating client and internal team needs.
Must thrive in a fast-paced environment with an ability to lead multiple projects simultaneously.
Ability to travel as needed.

Responsibilities

Day-to-day leader of assigned client’s business / work streams, ensures agency delivers an exceptional client experience and solutions that solve the client’s business objectives.
Focused on strategically growing share of wallet. Sales-driven and growth-oriented with an ability to deliver increased sales. Leads out on the development and implementation of account strategies for assigned clients, with support from the VP, Principal assigned to the client.
Smartly leads agency teams to deliver high-value, high-margin, high-quality work product & client experience. “A+ work product or nothing at all” mentality.
Builds “WOW” relationships within the client’s ecosystem, with the ability to lead senior level clients as well as broader client teams.
Operates at a high level strategically, AND in the weeds, seamlessly weaves between the two and effectively operates at every level in-between.
A+ presentation & packaging capabilities, with an ability to effectively quarter-back high-level presentations across all areas of client engagement.
Entrepreneur within the BPD ecosystem – identifies and innovates new growth opportunities and product opportunities, always seeking new and better client solutions.
Leader and mentor of direct reports, effectively delegating work, developing & training team members.
Inspirer of cross-functional teams – expertly leads and collaborates with Media, Strategy, Creative, Project Management and Leadership to deliver on client needs.
Maintain deep understanding of your clients’ industry, consumer profiles and competitors.
Knowledgeable in current marketing, media, social and digital trends
Lead out on existing and new client pitches as needed.
Any other duties/responsibilities will be addressed as they arise and are needed.