AVP, Marketing Manager

First American Equipment Finance•Rochester, NY

1d•$75,000 - $95,000•Hybrid

About The Position

High performers deserve a high-performance culture and a state-of-the-art headquarters. First American is proud to offer its colleagues outstanding compensation & benefits, including 401(k) match, a free on-site gym, paid parental leave, and subsidized childcare, and a flexible hybrid schedule, among many others. The Marketing Manager will lead a push communications strategy targeting the C-suite of middle market companies for our industry teams. The Marketing Manager will work to develop the company’s and the team’s unique brand, have broad latitude and creative control, write, design and produce original thought leadership content, and cultivate and execute strategic campaigns that drive business. The Marketing Manager will work in tandem with the Sales leadership of the vertical team to develop, deliver and execute on goals, go-to-market strategies, and marketing tools. This role, like all roles at First American, carries a high degree of responsibility and authority. We are hiring a limited number of professionals with a can-do attitude, who enjoy camaraderie, believe in excellence, and have an action orientation. If you value being part of a highly empowered team and enjoy an environment that rewards innovation, hard work, and excellence—we would love to talk to you. First American Equipment Finance, an RBC/City National Company, is a growing, national leader providing equipment leasing and equipment finance services to commercial borrowers in all fifty states. In 2023, the company earned top honors among midsize companies for the Best Companies to Work for in New York for the 6th consecutive year. With national headquarters in Rochester, NY, First American has approximately 300 employees and manages a $4B portfolio. As we strive to achieve our vision of becoming the best company to work for and the best company to work with, we understand that we must have a diverse and inclusive workforce. First American’s Diversity, Equity & Inclusion and Leadership Team are committed to taking action and progressing toward a better, more inclusive place of work.

Requirements

Bachelor’s degree preferred, or equivalent combination of education, training, and experience, with at least 3 years of marketing experience
Ability to independently set strategy and execute on ideas
Strong attention to detail, content writing and copyediting skills
Ability to manage and grow relationships with external association leaders
Ability to work collaboratively with a sales team, advocate for ideas and build group consensus
Confident speaking/presentation skills
Ability to reinforce the value of marketing, inspire the sales team to adopt marketing campaigns and other output, and reinforce outcomes using data to support individual goals and team vision

Nice To Haves

Experience with InDesign, Salesforce, event management and B2B marketing will be considered a plus

Responsibilities

Lead a push communications strategy targeting the C-suite of middle market companies for our industry teams.
Develop the company’s and the team’s unique brand.
Write, design and produce original thought leadership content.
Cultivate and execute strategic campaigns that drive business.
Work in tandem with the Sales leadership of the vertical team to develop, deliver and execute on goals, go-to-market strategies, and marketing tools.