AVP, Campaign Analytics & Insights

Synchrony•Stamford, CT

1d•Hybrid

About The Position

This AVP, Digital Insights & Analytics role will be responsible for reporting and analyzing various digital data. Create actionable insights by leveraging key insights in digital channels using online/offline data, content management tools and 3rd party service providers. Our Way of Working We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you will be required to commute or travel for in person engagement activities such as business or team meetings, training and culture events. Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Requirements

Bachelor's degree in Statistics, Mathematics, Economics, or related quantitative field, or in lieu of degree, high school diploma/GED and 7+ years of analytics experience.
3+ years of progressive experience including:
2+ years of experience in an analytics role
2+ years of experience with statistical and visualization tools such as SAS, SQL, R, Python, Tableau, Data Studio, etc.
Ability and flexibility to travel for business as required

Nice To Haves

Prior experience in using online behavioral data and analytics to drive growth in digital and non-digital channels
Hands-on experience in analytical techniques such as attribution modeling, A/B testing, design of experiment
Understanding of credit card and consumer finance industry dynamics and P&L
Knowledge of retail POS and merchant data
Experience with digital tools such GA360, Adobe/Omniture, CM360, BQ, MC T&L, DY, etc.
Strong inter-personal skills, with ability to influence across cross-functional teams
Direct experience in site analytics, display advertising, paid search and affiliate

Responsibilities

Create actionable insights from all Synchrony digital platforms, including consumer/merchant-facing application, servicing, and corporate websites
The ideal candidate will need to think quantitatively and analytically as well as creatively
Experience in business analytics, applying data-based findings to increase penetration
Engage with 3rd party partner tools to integrate, automate, standardize, and increase usability across SYF partners (i.e. MC and GMP tools)
Partner closely with Demand Generation, Audience, COSMOS, and Media Measurement teams along with other cross-functional teams on tasks related to digital and omni channel campaign measurements and segmentation
Working knowledge with SAS, SQL, R, Python and understanding of Data warehouse data structure, passion for data
Design, develop, and execute analytical solutions, such as CPI, ROMI, EM dashboards, etc.
Design, Document, Develop and Implement analytical solutions for analytics functions using statistical tools like segmentation and clustering to increase customer penetration for all channels
Collaborate and work with onshore and offshore resources on best practice
Perform other duties and/or special projects as assigned.