Automotive Sales & BDC Manager - CMA's Richmond Dealerships

Carter Myers Automotive•Chester, VA

13d•$125,000 - $185,000

About The Position

CMA’s Richmond Dealerships are leading automotive dealerships dedicated to delivering exceptional customer experiences and top-quality vehicles. With a strong commitment to innovation, performance, and people-first leadership, we offer a dynamic and rewarding work environment for driven automotive professionals. We are seeking a results-driven Sales & BDC Manager to lead both our showroom sales and BDC operations. This hybrid leadership role is responsible for driving revenue growth, maximizing lead performance, and ensuring a seamless customer journey from first inquiry through vehicle delivery. The ideal candidate is a strategic, hands-on leader with proven success in automotive sales management and internet/lead operations. About Carter Myers Automotive (CMA) Carter Myers Automotive is a family and employee-owned company proudly serving Virginia, Maryland, West Virginia, and North Carolina since 1924. Our locations include Charlottesville, VA; Lexington Park, MD; Lynchburg, VA; Martinsburg, WV; Richmond, VA; Rocky Mount, NC; Staunton, VA; Williamsburg, VA; and Winchester, VA. CMA represents top brands including Toyota, Cadillac, Chevrolet, GMC, Honda, Hyundai, Kia, Lincoln, Nissan, Subaru, Volkswagen, Volvo, Chrysler, Dodge, Jeep, Ram, Ford, and Buick.

Requirements

3–5 years of automotive sales experience , with 1–2 years in a management or leadership role .
Strong working knowledge of BDC operations, internet sales, and lead management .
Proven track record of consistently meeting or exceeding sales objectives.
High-level proficiency with CRM and dealership software such as Dealertrack, CDK, VinSolutions , or similar.
Exceptional leadership, communication, and coaching skills.
Strong data-driven decision-making and organizational abilities.
Valid driver’s license and clean driving record required.

Responsibilities

Lead, coach, and motivate the sales team to achieve and exceed monthly and annual sales goals.
Develop and execute effective sales strategies to drive volume, gross profit, and market share.
Monitor KPI performance including closing rates, gross, CSI, and productivity.
Foster a high-performance, customer-focused sales culture.
Collaborate with finance and service departments to create a seamless purchase experience.
Manage inventory strategies, pricing, and promotional campaigns.
Recruit, train, and retain top-performing sales professionals.
Stay current on industry trends, market conditions, and competitor strategies.
Oversee all inbound and outbound lead activity across phone, internet, text, and chat platforms.
Ensure rapid and consistent response times to maximize appointment show rates.
Develop and enforce BDC processes, scripts, and follow-up standards.
Monitor lead conversion, appointment setting, and sold ratios.
Coach and train BDC representatives for performance and customer experience excellence.
Work directly with the sales team to ensure smooth handoff of appointments and internet customers.
Optimize CRM workflows and reporting for lead tracking and accountability.

Benefits

Employee Stock Ownership Plan (ESOP)
Competitive insurance benefits including medical, dental, vision, employer paid life insurance, short-term disability, long-term disability, and employee assistance program
401k plan with company matching
Paid Time Off and Holiday pay
Associate discounts on vehicle purchases, parts, and service
Paid maternity leave after one year of employment
Closed on Sunday

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