Automotive Sales & BDC Manager - CMA's Colonial Subaru

CMA's Colonial Subaru • Colonial Heights, VA

3d

About The Position

CMA’s Colonial Subaru are leading automotive dealerships dedicated to delivering exceptional customer experiences and top-quality vehicles. With a strong commitment to innovation, performance, and people-first leadership, we offer a dynamic and rewarding work environment for driven automotive professionals. We are seeking a results-driven Sales & BDC Manager to lead both our showroom sales and BDC operations. This hybrid leadership role is responsible for driving revenue growth, maximizing lead performance, and ensuring a seamless customer journey from first inquiry through vehicle delivery. The ideal candidate is a strategic, hands-on leader with proven success in automotive sales management and internet/lead operations. About Carter Myers Automotive (CMA) Carter Myers Automotive is a family and employee-owned company proudly serving Virginia, Maryland, West Virginia, and North Carolina since 1924. Our locations include Charlottesville, VA; Lexington Park, MD; Lynchburg, VA; Martinsburg, WV; Richmond, VA; Rocky Mount, NC; Staunton, VA; Williamsburg, VA; and Winchester, VA. CMA represents top brands including Toyota, Cadillac, Chevrolet, GMC, Honda, Hyundai, Kia, Lincoln, Nissan, Subaru, Volkswagen, Volvo, Chrysler, Dodge, Jeep, Ram, Ford, and Buick.

Requirements

• 3–5 years of automotive sales experience, with 1–2 years in a management or leadership role.
• Strong working knowledge of BDC operations, internet sales, and lead management.
• Proven track record of consistently meeting or exceeding sales objectives.
• High-level proficiency with CRM and dealership software such as Dealertrack, CDK, VinSolutions, or similar.
• Exceptional leadership, communication, and coaching skills.
• Strong data-driven decision-making and organizational abilities.
• Valid driver’s license and clean driving record required.

Responsibilities

• Lead, coach, and motivate the sales team to achieve and exceed monthly and annual sales goals.
• Develop and execute effective sales strategies to drive volume, gross profit, and market share.
• Monitor KPI performance including closing rates, gross, CSI, and productivity.
• Foster a high-performance, customer-focused sales culture.
• Collaborate with finance and service departments to create a seamless purchase experience.
• Manage inventory strategies, pricing, and promotional campaigns.
• Recruit, train, and retain top-performing sales professionals.
• Stay current on industry trends, market conditions, and competitor strategies.
• Oversee all inbound and outbound lead activity across phone, internet, text, and chat platforms.
• Ensure rapid and consistent response times to maximize appointment show rates.
• Develop and enforce BDC processes, scripts, and follow-up standards.
• Monitor lead conversion, appointment setting, and sold ratios.
• Coach and train BDC representatives for performance and customer experience excellence.
• Work directly with the sales team to ensure smooth handoff of appointments and internet customers.
• Optimize CRM workflows and reporting for lead tracking and accountability.

Benefits

• Employee Stock Ownership Plan (ESOP)
• Competitive insurance benefits including medical, dental, vision, employer paid life insurance, short-term disability, long-term disability, and employee assistance program
• 401k plan with company matching
• Paid Time Off and Holiday pay
• Associate discounts on vehicle purchases, parts, and service
• Paid maternity leave after one year of employment
• Closed on Sunday

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed