Experienced Automotive BDC Specialist

Classet•Redlands, CA

1d•$65,000 - $95,000•Onsite

About The Position

Redlands CDJR, proudly serving Redlands, Riverside, San Bernardino, Moreno Valley, and the Inland Empire, is seeking an Experienced Automotive BDC Specialist to join our high-performing team. If you have proven dealership BDC experience, thrive in a fast-paced environment, and consistently hit performance targets, this is your opportunity to grow with a premier Chrysler, Dodge, Jeep, and Ram dealership.

Requirements

2+ years of proven experience as a BDC Representative/Specialist in an automotive dealership (prior dealership BDC experience mandatory).
Demonstrated success in appointment setting, lead conversion, and exceeding performance goals.
Strong phone presence, objection-handling skills, active listening, and rapport-building ability.
Proficiency with dealership CRM/lead management systems and digital communication tools.
Ability to multitask in a high-volume, fast-paced environment.
Professional, enthusiastic, customer-focused mindset.
High school diploma or equivalent (associate’s or bachelor’s degree preferred).
Reliable transportation and flexibility for evenings, Saturdays, and some holidays.

Nice To Haves

Experience with Chrysler, Dodge, Jeep, or Ram sales/service processes and incentives.
Bilingual (English/Spanish).
Experience with outbound prospecting and retention campaigns.
Knowledge of current automotive market trends in Southern California.

Responsibilities

Promptly respond to and qualify inbound leads from website forms, chats, phone calls, emails, social media, and third-party sources.
Conduct outbound follow-up via phone, text, and email to nurture prospects, re-engage prior customers, and promote inventory, specials, incentives, and service campaigns.
Schedule quality test drives, finance appointments, deliveries, and service visits while confirming all appointment details.
Meet or exceed daily, weekly, and monthly KPIs including contact volume, appointments set, show rates, and CSI scores.
Accurately document all customer interactions and updates in CRM systems (DealerSocket, VinSolutions, or similar).
Collaborate closely with sales and finance teams to ensure smooth handoffs and strong pre-appointment support.
Stay current on CDJR inventory, incentives, financing programs, and Southern California market trends.
Support retention efforts through loyalty outreach and consistent follow-up communication.