Audience Strategist (Hybrid)

Experian • New York, NY

14h • Hybrid

About The Position

Audigent, a part of Experian is the leading data activation, curation and identity platform. Audigent's pioneering data platform unlocks the power of privacy-safe, first party data to maximize addressability and monetization of media at scale without using cookies. As one of the industry's first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its SmartPMP™, ContextualPMP™ and CognitivePMP™ products, which use artificial intelligence and machine learning to package and increase consumer-safe data with premium inventory supply at scale.
As an Audience Strategist on the Audience Strategy team, you'll help shape recommendations for Brand and Agency Partners. We offer a unique opportunity to collaborate and gain hands-on experience in the fast-paced world of programmatic advertising.
This is a hybrid role, requiring two days per week in the office. You will report to the Senior Data Strategy Director.

Requirements

• Bachelor's degree required.
• 1+ year of experience in programmatic advertising, digital marketing, or a related field.
• Familiarity with the programmatic ecosystem with an understanding of audience segmentation, targeting strategies across digital channels, and media metrics/KPIs.
• Familiarity with project management tools such as Jira, Trello, or Monday.com.

Responsibilities

• Partner with Sales and Audience Strategy counterparts to craft compelling responses to RFPs from Brand and Agency Partners, including audience and media proposals that align with client goals and showcase Experian's product suite.
• Work with Technical and Curation teams to support PMP activations and ensure seamless execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees