Audience Product Manager

Media News Group•Denver, CO

54d•$110,000 - $120,000

About The Position

MediaNews Group is seeking a results-driven Audience Product Manager to lead initiatives that enhance user engagement, front-end experiences, and content discovery across our network of digital news sites. This role complements the WordPress Product Manager by focusing on the audience-facing layer-how readers experience, interact with, and derive value from our journalism. The Audience Product Manager will oversee a portfolio of capabilities that drive audience growth and retention, including SEO, Obituaries (Endless Tributes), ADA accessibility, A/B testing, analytics integration, ad and privacy technologies, and front-end optimizations. Working closely with newsroom stakeholders, engineering teams, and external vendors, this position plays a key role in shaping how millions of readers connect with our content every day. Please note we will be reviewing and interviewing applicants for a January start date.

Requirements

4+ years of experience in product management, growth, or digital audience strategy, preferably in a media, publishing, or content-driven organization
Strong understanding of SEO, ADA/accessibility compliance, web analytics, and A/B testing methodologies
Demonstrated success in managing cross-functional projects involving editorial, design, and engineering teams
Excellent communication and leadership skills, with a proven ability to translate technical possibilities into actionable business outcomes
Analytical mindset with the ability to interpret engagement and revenue data to inform product decisions
Bachelor's degree in Business, Marketing, Computer Science, or a related field

Nice To Haves

Experience with WordPress, front-end frameworks, and tools like Google Analytics 4, Parse.ly, Looker, or Marfeel preferred

Responsibilities

Develop and maintain the Audience Team product roadmap, covering key initiatives such as SEO optimization, accessibility (ADA) compliance, audience engagement tools, and analytics integrations
Prioritize and define requirements for initiatives, including Gutenberg, Obituaries, Ad Integrations & Monetization, A/B Testing, Themes, and Front-End Design improvements
Use audience data and business insights to identify growth opportunities and refine engagement strategies across all digital properties
Create and manage Jira stories for audience-related initiatives, ensuring clear acceptance criteria and measurable outcomes
Act as the Product Owner for the Audience Team-creating epics and stories, working through backlog refinement, and prioritizing development to ensure clear alignment between strategic goals and development work
Partner with design, engineering, and data teams to deliver high-quality user experiences optimized for engagement, accessibility, and performance
Collaborate closely with Local Sales Teams and the Programmatic Advertising Team to ensure audience experiences, ad placements, and engagement initiatives align with monetization strategies and revenue goals
Support newsroom and marketing teams in leveraging A/B testing, SEO improvements, and front-end enhancements to improve readership metrics
Drive experimentation strategies that inform homepage layouts, content recommendations, and engagement patterns
Own audience-facing product components such as Search, Themes, and Autotemplates, ensuring consistent performance and UX across all sites
Collaborate with advertising, marketing, and analytics teams to balance monetization with reader experience
Partner with editorial leadership to enhance end-user support and optimize workflows that directly impact reader satisfaction
Lead implementation and oversight of Privacy Initiatives (e.g., Osano CMP) and accessibility standards
Manage relationships with third-party vendors supporting 3rd Party Content Integrations, analytics, or front-end technology
Coordinate with engineering to maintain and enhance ad integrations and audience data pipelines
Serve as the bridge between newsroom, ad operations, marketing, and platform teams to ensure audience-focused decisions are informed by both data and editorial insight
Clearly communicate product updates, roadmap milestones, and audience performance metrics to leadership and stakeholders
Collaborate closely with the WordPress Product Manager to ensure that both content creation (CMS) and content experience (Audience) strategies advance in lockstep