Audience Platform Architect - Campaign/AJO

dentsu

21d•$78,000 - $126,500•Hybrid

About The Position

This role requires deep expertise in Adobe Experience Cloud products, hands-on experience with real-time customer journey orchestration, and strong proficiency in API-based integrations. You will be accountable for the management, configuration and refinements of Adobe Journey (AJO) and Adobe Campaign (ACC). This is a hybrid position where you must be able to go into the office 3 days a week in Plainsboro, New Jersey. Successful candidates for this role display the following: AI/Innovative – you have an innovative mindset with experienced in AI and agent development Value-Driven Approach - you have successfully delivered value to your client or company, and you are able to effectively communicate what was the problem, solution, alternative paths and remedy Technical Solution Design – you must champion best practices when designing and presenting solutions, alternatives and rationale Critical Thinking - you must be able to assess requirements and develop solutions that meet or exceed those needs while factoring for any relevant technical debt Solutioning & Storytelling – you arrive with an opinion, refer to your experience and tell a compelling story adjusting to your audience Proactiveness - you are a self-starter, you identify a need/gap and fill it, while you also know when to seek coaching and support. Attention to Detail - you pay attention to details, are thorough and elaborate. You take ownership of your work and can contribute to the completion of thorough and polished deliverables. Curiosity - you are sincerely interested in marketing and technology. You are a student of successful strategies and an observer of new tactics or emerging technologies. Adaptability – you can adjust to the changing needs of a client/project and their varying priorities.

Requirements

Bachelor's degree in Experience Design, Marketing, Information Systems, or equivalent experience
Adobe certifications (AJO, RT CDP, CJA) or related MarTech credentials
5+ years in experience architecture, customer journey design, or marketing technology
Hands-on experience with MarTech platform migrations or enablement
Background in regulated industries (e.g., healthcare, insurance)
Proficiency in Agile environments and collaboration across multidisciplinary teams
Deep understanding of AJO, Real-Time CDP, and decisioning platforms
Familiarity with multichannel personalization, compliance (HIPAA, TCPA), and consent frameworks

Responsibilities

Lead technical demonstrations and requirements gathering
Design scalable, reusable journey components and logic frameworks aligned with business needs
Develop high-level journey blueprints supporting personalization and multichannel orchestration
Oversee journey logic validation and support AJO builders across agile pods
Create technical architecture documents, data flow diagrams, and integration blueprints
Plan audience segmentation and data strategies
Define and optimize data import/export processes and ETL workflows
Evaluate and enhance Adobe I/O events and webhooks for real-time data flows
Architect multi-channel customer journeys (email, SMS, push, web, mobile) with real-time triggers
Implement AI-powered send-time optimization and content recommendations
Promote consistency and enable experimentation across teams
Collaborate with data science and personalization teams to embed next-best-action logic
Monitor engagement data and recommend design optimizations
Provide reusable templates, frameworks, and documentation to accelerate team enablement
Develop real-time and batch data integration patterns within AEP