Audience Acquisition Manager (Remote)

Cisco • San Jose, CA

2d • $118,000 - $148,700 • Remote

About The Position

As the Audience Acquisition Manager on Splunk’s Global Event Marketing team (GEM), you will be responsible for executing the plan to acquire, engage, and grow event audiences for Splunk’s proprietary and industry events. You will collaborate closely with the GEM Event Marketing Manager responsible for our audience acquisition strategy along with stakeholders across marketing, sales, product, and partner teams to drive attendance and maximize engagement at both in-person and virtual events.
This role requires a results-oriented marketer who is comfortable working in a fast-paced technology environment and is passionate about driving audience growth through targeted, data-driven acquisition campaigns. You will work under the direction of Splunk’s GEM Communications Manager and mentorship of the Director of GEM for proprietary events, contributing to the success of event marketing programs that drive Splunk’s business objectives.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in event marketing, demand generation, or digital marketing, ideally within a B2B tech or SaaS organization.

Nice To Haves

• Hands-on experience executing multi-channel marketing campaigns and managing campaign calendars.
• Proficient in using marketing automation platforms (e.g., Marketo, Eloqua, HubSpot), CRM systems (e.g., Salesforce), and analytics tools.
• Collaborative, resourceful, and comfortable working cross-functionally.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Experience supporting large-scale conferences or tradeshows is a plus.
• Familiarity with audience segmentation and persona development.

Responsibilities

• Audience Strategy Execution: Collaborate with the communications manager to execute audience acquisition strategies targeting key personas for each event.
• Campaign Management: Support the development and deployment of multi-channel marketing campaigns (email, paid media, social, partner, web, etc.) to drive event registrations and participation.
• List Segmentation and Targeting: Coordinate with the data and marketing operations teams to manage and segment target lists for promotional campaigns, ensuring messages are tailored to relevant audiences.
• Project Coordination: Manage timelines, deliverables, and campaign milestones, ensuring on-time execution of audience acquisition programs.
• Performance Reporting: Track, analyze, and report on the effectiveness of acquisition campaigns using dashboards and analytics tools; recommend adjustments to improve results.
• Market Research: Monitor industry trends and competitor events to identify new opportunities and best practices for audience growth.
• Process Improvement: Contribute to the refinement of audience acquisition processes and playbooks, supporting continuous improvement of Splunk’s event marketing programs.
• Resource Management: Maintain organized repositories of campaign materials, target lists, and reporting templates.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees