Association Director of Marketing
About The Position
If you’re driven to strengthen communities, inspire connection, and lead meaningful change—this is your moment. As the Association Director of Marketing, you will serve as the strategic architect of how the YMCA engages communities across the region. This role goes beyond marketing—it’s about advancing mission impact through a unified, data-informed strategy that fuels growth, deepens relationships, and elevates the YMCA’s voice. You’ll balance big-picture strategy with hands-on execution, ensuring every campaign and touchpoint reflects our core values of caring, honesty, respect, and responsibility.
Requirements
- 7–10+ years of progressive marketing experience, including leadership
- Proven success in multi-channel marketing and brand strategy
- Strong digital expertise (web, email, social, analytics, CRM)
- Data-driven mindset with the ability to translate insights into action
- Skilled at influencing, aligning, and mobilizing cross-functional teams
- Able to work effectively in a hybrid work environment
Nice To Haves
- Experience in nonprofit, community-based, or mission-driven organizations preferred
Responsibilities
- Lead with Strategic Vision
- Develop and execute an integrated, association-wide marketing strategy
- Translate priorities (membership, youth development, philanthropy) into measurable results
- Elevate the Brand
- Champion a consistent, compelling voice across all channels
- Lead storytelling that highlights community impact and builds trust
- Drive Community Engagement
- Design campaigns to increase membership and program participation
- Partner across teams to support fundraising and community outreach
- Own the Digital Experience
- Oversee website, email, social media, and paid media
- Use CRM tools (e.g. Salesforce) and data insights to optimize performance
Benefits
- Mission-Driven Impact: Contribute to meaningful, measurable change every day
- Collaborative Culture: Work in a supportive environment grounded in shared values
- Comprehensive Benefits: Medical, dental, and vision coverage for you and your family
- Wellness & Belonging: Complimentary YMCA membership for you and your household
- Retirement Security: 10% employer contribution + 403(b) and Roth options
- Work-Life Balance: Generous PTO and holidays
- Professional Growth: Access to leadership development, training, and certifications
- Welcoming Environment: A culture where all individuals feel valued and empowered
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
101-250 employees
