Association Director of Marketing

YMCA of Metropolitan Washington•Washington, DC

1d•$80,000 - $85,000•Hybrid

About The Position

As the Association Director of Marketing, you will serve as the strategic architect of how the YMCA engages communities across the region. This role goes beyond marketing—it’s about advancing mission impact through a unified, data-informed strategy that fuels growth, deepens relationships, and elevates the YMCA’s voice. You’ll balance big-picture strategy with hands-on execution, ensuring every campaign and touchpoint reflects our core values of caring, honesty, respect, and responsibility.

Requirements

7–10+ years of progressive marketing experience, including leadership
Proven success in multi-channel marketing and brand strategy
Strong digital expertise (web, email, social, analytics, CRM)
Data-driven mindset with the ability to translate insights into action
Skilled at influencing, aligning, and mobilizing cross-functional teams
Able to work effectively in a hybrid work environment

Nice To Haves

Experience in nonprofit, community-based, or mission-driven organizations preferred

Responsibilities

Develop and execute an integrated, association-wide marketing strategy
Translate priorities (membership, youth development, philanthropy) into measurable results
Champion a consistent, compelling voice across all channels
Lead storytelling that highlights community impact and builds trust
Design campaigns to increase membership and program participation
Partner across teams to support fundraising and community outreach
Oversee website, email, social media, and paid media
Use CRM tools (e.g., Salesforce) and data insights to optimize performance