Associate Vice President of Enrollment Management

Millersville University of Pennsylvania•Millersville, PA

44d•Onsite

About The Position

About the position: The Associate Vice President for Enrollment Management (AVPEM) provides leadership in the development and implementation of a comprehensive enrollment management plan for the University. They provide oversight and coordination between the offices of Admissions, Financial Aid, and the Registrar to ensure delivery of quality services to all constituents, including prospective, current, and former students and faculty, staff, and administrators. The AVPEM is responsible for the development, assessment, and utilization of historical and trend data for the enhancement of student enrollment operations. The AVPEM works collaboratively with Deans and Directors and other University officials to ensure that enrollment management processes are accurate, timely, and in compliance with federal and university policies and regulations, while maintaining the highest level of service to students and the campus community. The AVPEM serves as a member of the Deans Council and President's Leadership Council. The AVPEM reports to the Provost and Vice President for Academic Affairs to achieve strategic objectives, including maximizing net tuition revenue while increasing the quality and diversity of undergraduate and graduate students and increasing access for low-income students.

Requirements

Master's degree.
At least ten years of significant experience in an enrollment management unit (e.g. Admissions, Financial Aid, and/or Registrar) - at least three at the director or Assistant Vice President level.
Experience in the development and implementation of comprehensive college or university enrollment management plans with evidence of effectiveness in marketing and recruitment.
Ability to organize administrative units to maximize achievement of recruiting and enrollment goals.
Management skills in the selection and supervision of professional staff.
Excellent oral and written communication skills.
Budget management skills.
Sensitivity to issues related to recruitment and retention of a diverse student body and ability to develop knowledge of, respect for, and skills to engage with those of other cultures or backgrounds.
In-depth understanding of best practices for growing student enrollment.
Exceptional interpersonal skills and the ability to interact and work effectively with administrators, academic leadership, faculty, students alumni, donors, community leaders and members, and elected and appointed public officials.
Advanced analytical, evaluative, and objective critical thinking skills.
Ability to analyze complex problems, interpret operational needs, and develop integrated, creative solutions.
Proficiency in Microsoft Office including Word, Excel, PowerPoint, Outlook.
Commitment to inclusive practices and working with diverse student populations.
Successful completion of three background checks.

Nice To Haves

Doctoral Degree.
Direct experience in recruitment of a diversity of students (e.g. traditional undergraduate, transfer, degree completer, and graduate).

Responsibilities

Provide oversight for the offices that are part of the Enrollment Management and services unit (Admissions, Financial Aid, and Registrar) to ensure delivery of quality services to all constituents, including prospective, current, and former students, academic and administrative departments, faculty and staff, and others.
Provide leadership for the University's enrollment management effort by coordinating the development and implementation of an effective enrollment management plan, including enrollment objectives and strategies to achieve those objectives.
Support all aspects of graduate enrollment management, including recruitment, admissions, retention, student support and success, and degree completion.
Support all aspects of online degree completion programs, including recruitment, admissions, retention, student support and success, and degree completion.
Manage International Student Admissions with assistance for VISA processing and transcript evaluation from the Office of International Programs and Services.
Contribute to the development of effective policies and procedures related to student enrollment and enrollment-related functions.
Generate and distribute Enrollment reports, trend data, and analysis to inform the campus community and support data-driven decision making.
Work collaboratively with Colleges and other units for recruitment and admission processes for dual-credit, transfer, and non-traditional students.
Provide relevant data and analysis to the Provost, academic deans, and other academic administrators regarding enrollment trends, course demands, and other indicators needed to support decisions regarding course offerings.
Remain competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses, and attending training and/or courses.
Develop, implement and monitor a strategic enrollment management plan that incorporates the analysis and evaluation of best practices related to enrollment management.
Work collaboratively with Marketing and Communications to develop and drive an effective cross-media message and marketing plans for prospective students including undergraduate, graduate, online and in person delivery modes
Develop and manage the Enrollment Management budgets and resources and acts responsively with well documented accountability for these matters.
Plan and oversee the design and submission of internal/external reports, assessment and evaluation of programs, and initiates improvements.
Design and effectively implement an organizational structure and staffing plan that will proactively enhance the ability to accomplish the University's mission and goals. Manages recruitment, training, supervision, professional development and evaluation of Division staff.
Provide leadership and supervision in all student enrollment data and student informational areas, and ensures the security, integrity, and maintenance of student records.
Continually assess and revise the organization, systems, processes, and procedures of the division of enrollment management to improve efficiency and effectiveness, evaluating peer strategies to remain competitive and following best practices.
Engage faculty, staff, senior leadership, alumni and students in the recruitment process, galvanizing the many constituencies of the University to join in helping realize enrollment goals.
Work with admissions and the colleges to ensure that the first impressions prospective students have to the University are first-rate and high-touch; campus contacts and visits need to be of the highest possible caliber, balancing student volunteer, faculty and staff involvement to deliver accurate information, create prospective student attachment and optimize yield.
All other duties as assigned.