Associate, Search Engine Marketing Operations - Card Performance Marketing & Analytics Search Engine Marketing

Capital One•Richmond, VA

52d

About The Position

Capital One is looking for an Associate Process Manager to conduct quality assurance and maintain documentation for Paid Search Engine Marketing advertising channels including Google and Microsoft. This role will support a team of digital marketers focused on driving credit card acquisitions. The primary responsibilities will be verifying that campaigns and ads have been implemented accurately by associates on the team, documenting key project artifacts, and maintaining reference materials. The right candidate will have strong attention to detail, be comfortable with spreadsheets and able to learn new platforms quickly.

Requirements

High School Diploma, GED or equivalent certification
At least 2 years of experience in Paid Search Engine Marketing
At least 1 year of experience planning and implementing SEM strategies utilizing Google and Microsoft Ad platforms
At least 2 years of experience with Microsoft Excel or Google Sheets
At least 1 year of experience in project or process management

Nice To Haves

Bachelor's Degree or Military Experience
At least 3 years of experience in Paid Search Engine Marketing
Experience in other performance marketing channels such as Display, Social, Online Video, etc.
At least 2 years of experience in project management
At least 1 year of experience using Skai or SA360 platforms

Responsibilities

Support the media strategy & operations team by reviewing project documents for consistency, technical accuracy, and completeness of details
Conduct quality assurance reviews of advertising platforms to ensure accuracy of execution after changes have been made by the ad operations team
Manage the team's filing system (Google Drive) archiving all project documents and approvals to meet audit requirements
Recommend & document naming conventions to manage projects effectively
Serve as the process subject matter expert for the team maintaining a playbook outlining team practices
Identify areas that could benefit from process improvements
Maintain reference materials including a project tracker & index of advertisements
Communicate across a team of high performers to understand workload and timelines for multiple projects and communicate support availability
Demonstrate a solid understanding of performance marketing, conversions, and online customer acquisition
Comfortable working with large data sets in Excel and Google Sheets, and familiarity with common performance marketing metrics
Complete administrative tasks to support the team as needed
Participate in training to support other marketing channels