Junior Analyst, Search Engine Marketing

Horizon Media•New York, NY

13d•Hybrid

About The Position

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms , headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service . Renowned for its incredible culture, Horizon is consistently recognized to all the prestigious annual Best Places to Work lists published by Fortune, AdAge , Crain’s New York Business , and Los Angeles Business Journal. Together we are building a place of belonging. At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe , and empowered. We value YOU and believe that your authentic voice and unique perspective allow us to create a more rewarding culture and experience together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them , and give them every opportunity to grow. Horizon Media’s Junior Analyst is a 6-month long, full time, hands - on position in which a Jr. Analyst is trained in PPC (Pay Per Click) . Junior Analysts will receive training in tools, concepts, best practices, and more. Critical components of the training will include : I dentifying and developing keywords to capitaliz e on search marketing trends Advanced bid optimizations Pe rfor mance analysis Testing and measurement methodology Participants will have the opportunity to be promoted into Analyst level employees after the 6-month period, contingent upo n their performance in the role ( note that this is not a guarantee ). Over six months, f ellows will be trained and brought up to speed in the below areas: (20%) Campaign launches Keyword research and development Ad copy creation and l anding page mapping Campaign builds (20%) Analysis Understand media math and metric relationship to develop daily performance analysis and optimization recommendation to internal teams Assist in generating weekly, bi-weekly, monthly, and quarterly performance insights for clients (20%) Ongoing optimizatio n Bid and budget optimization Negative keyword build and implementation Ad and landing page refresh Billing updates and Insertion Order (IO) adjustments (20%) Use of standard PPC platform s and tools like Google Ads, Microsoft Ads, Search Ads 360, Kenshoo, SEM Rush, and others (20%) In addition to above, p rovid ing consistent and effective support to Supervisor such as generating meeting notes, creating internal/external meetings, and others

Requirements

Have general knowledge or interest in PPC and/or SEO
An analytical thinker with interest and capabilities to work with large data sets and numbers
Have strong ability to digest information and follow managerial guidance
An independent worker with strong time management and organization skills
A strong team player, willing to roll up your sleeves and collaborate on day-to-day & ad hoc tasks
Nimble and flexible with the ability to succeed in a fast-paced environment
Able to deal with multifaceted projects and manage details with a commitment to follow - through and minimiz ing mistakes
To be eligible for the Junior Analyst role, candidates must be ready to work full time, 40 hours per week
Basic level of MS Excel and PowerPoint knowledge
Interest in, and general knowledge of, PPC or SEO

Nice To Haves

A m arketing degree is a “nice to have,” but not
General interest in the media/advertising industry is preferred
Google / Microsoft Ads or other SEM related certification is not but preferred

Responsibilities

Campaign launches
Keyword research and development
Ad copy creation and l anding page mapping
Campaign builds
Understand media math and metric relationship to develop daily performance analysis and optimization recommendation to internal teams
Assist in generating weekly, bi-weekly, monthly, and quarterly performance insights for clients
Bid and budget optimization
Negative keyword build and implementation
Ad and landing page refresh
Billing updates and Insertion Order (IO) adjustments
Use of standard PPC platform s and tools like Google Ads, Microsoft Ads, Search Ads 360, Kenshoo, SEM Rush, and others
Providing consistent and effective support to Supervisor such as generating meeting notes, creating internal/external meetings, and others