Search Engine Marketing Account Manager

WITHIN•New York, NY

13d•Hybrid

About The Position

WITHIN is looking for a Search Engine Marketing Account Manager who is excited to take the lead across search engine marketing (Google Ads, Microsoft Ads, Apple Search Ads) to join our growing integrated marketing team. You will be responsible for planning, designing, and managing paid search campaigns to complement our integrated media marketing strategy across large client accounts. We are looking for a quantitative mind with a passion for digital marketing. The ideal candidate has a proven track record of managing search campaigns across platforms and delivering on KPIs to drive business growth. This is an exciting opportunity in a rapidly expanding company.

Requirements

Bachelor's degree or equivalent work experience
Proven experience in search and/or integrated digital marketing with 3+ years of experience
Experience managing $1M+ annual budgets
Dedicated to meeting and exceeding client expectations
Highly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)
Comfortable working with analytics platforms, such as Google Analytics or Adobe Omniture
Ability to work with a high level of efficiency and accuracy under tight deadlines
Strong attention to detail and fidelity to industry best practices
Experience training/managing/mentoring junior digital marketers

Nice To Haves

E-commerce & retail advertiser experience a plus
Experience working closely with cross-channel integrated media teams
Understanding of statistical measurement
Familiarity with MTA/MMM attribution methodology

Responsibilities

Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page audits
Campaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.
Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goals
Testing: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurement
Reporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insights
Talent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilities