Associate Program Manager Retail Marketing

TaylorMade Golf Company•Carlsbad, CA

4d•$73,000 - $83,000•Onsite

About The Position

The Associate Retail Marketing Program Manager serves as a primary operational and communications hub for the Retail Marketing team, supporting the sales organization with timely assets, information, and project coordination. This role is responsible for briefing and managing the development of retail point‑of‑sale materials and product launch assets, ensuring alignment with Go‑To‑Market timelines and cross‑functional partners. In addition, this position oversees key warehousing, logistics, and reporting processes—including inventory management, fixture distribution, order troubleshooting, and day‑to‑day operational tracking—to ensure seamless execution of retail marketing programs. The role requires strong communication skills, exceptional attention to detail, and the ability to manage multiple workflows that enable the sales team and internal partners to deliver consistent, high‑quality retail experiences across all channels.

Requirements

Strong verbal and written communication skills, particularly with cross‑functional and field‑based teams.
High attention to detail with strong organizational and project management skills.
Ability to manage multiple tasks, timelines, and deliverables in a fast‑paced environment.
Familiarity with creative briefing, retail POS production, and GTM workflows preferred.
Comfortable working in CMS, asset management, or order systems.
Ability to identify issues, troubleshoot quickly, and escalate appropriately.
Strong proficiency in Excel, PowerPoint, Word; project management tools preferred.
Understanding of basic supply chain or logistics processes is a plus.
Passion for sports required; interest/knowledge in golf preferred.
Bachelor's degree in marketing, advertising or related field required
3+ years of brand or retail marketing experience within a consumer goods company, or equivalent account management experience
Normal office environment, consistent computer use
Regular travel required (estimated 30%)
Light physical effort equal to frequent lifting or moving of lightweight materials
Regularly required to sit or stand, bend and reach.

Responsibilities

Sales Rep Communication & Internal Alignment Serve as the primary point of contact for the sales organization on retail marketing needs, asset requests, timelines, and project status updates.
Manage ongoing communication streams—including newsletters, GTM calendars, promotional calendars, and asset calendars—to ensure field teams have accurate, up‑to‑date information.
Manage the distribution of digital and physical assets across all channels.
Support sales teams with troubleshooting, routing questions, and ensuring information flows efficiently between cross‑functional partners.
POS, Product Assets, Design Briefs & GTM Support Lead briefing for retail concepts, product assets, and POS materials in collaboration with Design Studio, Global Retail, Go‑To‑Market, and Production teams.
Coordinate creation and delivery of printed and digital point‑of‑sale assets for product launches, ensuring accuracy, brand alignment, and timely distribution.
Maintain and update content in Retail Asset Library (Box), including asset uploads, product information, launch materials, and troubleshooting as needed.
Manage project workflows, asset routing, and internal approvals to support consistent execution across retailer environments.
Partner with agencies and internal creative teams to ensure deliverables meet brand standards and retail requirements.
Warehousing, Logistics, Systems & Reporting Manage day‑to‑day communication with warehouse teams to ensure accurate fixture distribution, inventory tracking, and timely order fulfillment.
Oversee fixture, display, and POS inventory, including replenishment needs, reorder timing, and stock level monitoring.
Track and process warehousing and freight invoices; route financial documents to the correct internal owners as needed.
Serve as primary point of contact for troubleshooting order issues, TOP portal problems, and logistical challenges across warehouse and retail systems.
Performs other related responsibilities as required.