Associate Product Marketing Manager - Animal Health

ICU Medical • Lake Forest, CA

3d

About The Position

The Associate Product Manager, Animal Health drives strategy, growth and market presence of ICU Medical’s animal and human health products, overseeing on-market portfolio management and supporting new product launches. Partnering with a cross-function stakeholder team, this role leads product marketing initiatives, competitive positioning and forecasting within the veterinary market. This individual is able to translate veterinary and animal care product features into clear, value-driven messaging for veterinary professionals, distributors, and animal health stakeholders. The ideal candidate is a proactive, strategic thinker with strong analytical, communication, and collaboration skills, capable of balancing tactical execution with long-term strategy, while applying knowledge of veterinary medical and animal care practices with ICU Medical’s product portfolio to support and achieve commercial objectives in the animal health space.

Requirements

• Must be at least 18 years of age.
• Bachelor’s degree required.
• 2+ years in product marketing, product management, or veterinary experience required.
• Ability to translate business strategy, complex products, and market dynamics into clear, compelling customer messaging.
• Strong analytical and problem-solving skills with sound judgment in ambiguous or evolving environments.
• Well organized and able to manage priorities across multiple projects.
• Adaptable and effective in fast-paced, changing organizations.
• Proven ability to influence, collaborate, and drive results across cross-functional teams.
• Excellent verbal, written, presentation, and storytelling skills.
• Highly organized self-starter with strong ownership, accountability, and ability to balance strategic and tactical work.

Responsibilities

• Develop and execute clinically accurate, strategically aligned marketing programs for the Animal Health portfolio.
• Own market strategy for on-market products and lead end-to-end planning and execution of new product launches within the veterinary market.
• Partner cross-functionally with Sales, Clinical, Supply Chain, and distribution to drive revenue growth across the animal and human portfolios within the veterinary market.
• Execute product marketing initiatives across digital channels, customer-facing collateral, sales enablement tools, and sales training.
• Lead convention and trade show messaging, content development, and execution.
• Analyze veterinary market trends, competitive activity, and customer insights to drive differentiated positioning and competitive response strategies.
• Conduct VOC and market research to inform actionable product strategy, positioning, and messaging.
• Build and apply clinical expertise in the veterinary space while leading special projects as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees