Associate Product Marketing Manager

Relay • Boston, MA

1d • $103,500 - $126,500

About The Position

Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money—bringing clarity, confidence, and control to every dollar earned, so they can turn hard work into lasting success. We do this by replacing financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
We’re looking for an Associate Product Marketing Manager to join our fast-growing Product Marketing team. In this role, you’ll sit at the center of product, marketing, and growth—helping bring Relay’s products and features to market through thoughtful launches, customer insights, strategic storytelling, and strong go-to-market execution.
You’ll help shape how our products show up for customers and prospects, translating product value into clear, compelling messaging that drives adoption, engagement, and growth. As a cross-functional partner, you’ll work closely with Product, Growth, Brand, and Data to connect customer needs, market insights, and business goals across the customer journey.
This is an ideal role for an early-career PMM who is eager to learn, motivated by impact, and excited about bringing fintech products to market. From early ideation through launch, you’ll support positioning and messaging, contribute to go-to-market planning, and help turn customer and competitive insights into action. You bring curiosity, creativity, and a strong bias for action—along with a desire to grow your craft and make meaningful contributions on a fast-moving team.
Applicants must be located in the Greater Boston Area.

Requirements

• You have 2+ years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
• You’ve supported launches or campaigns that drove awareness, adoption, or engagement
• You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling messaging
• You’re data-curious, comfortable interpreting performance metrics, and eager to learn from results
• You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment
• You care deeply about the customer and are excited to bring their voice into your work
• You have a bias for action, enjoy problem-solving, and take pride in delivering high-quality work that drives the business forward

Responsibilities

• Go-to-Market Execution: Support the planning and execution of go-to-market launches for products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals
• Customer & Market Insights: Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Translate insights into clear, customer-centric messaging and positioning for internal and external audiences
• Messaging & Storytelling: Partner with Product, Brand, and Growth to craft product and brand narratives that communicate value and differentiation. Maintain consistent messaging across customer touchpoints to support adoption, engagement, and a cohesive customer experience
• Performance Measurement: Track and report on go-to-market performance, campaign effectiveness, and product adoption. Partner with Data to analyze results and identify opportunities for optimization

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees