Associate Media Director, Account Strategy

Mediassociates

1d • Hybrid

About The Position

Mediassociates is a leading independent media planning, buying and analytics agency located in Fairfield County, Connecticut. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology. Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work.
Mediassociates is seeking a planning-forward Associate Media Director with deep linear TV expertise to lead strategy and execution across a defined client roster.
This role is heavily focused on upper-funnel video investment (linear TV + direct CTV), with additional exposure to digital and performance-driven planning. The ideal candidate excels at translating business goals into actionable media strategies - and can confidently represent the agency with clients.
This posting provides a summary of the role. Please refer to the full job description for complete details and requirements.
Our office is located in Sandy Hook, Connecticut. While we maintain a highly flexible work culture for all, our local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door. Candidates from outside the local area who are able to work during our core East Coast office hours, 8:30am-5:30pm ET, are encouraged to apply. Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.
Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state, or local law.

Requirements

• 6–8 years of agency media planning experience
• Deep working knowledge of linear TV planning (network, cable, local broadcast)
• Experience with CTV/streaming and full-funnel strategy
• Strong analytical, presentation, and organizational skills
• Comfort managing multiple workstreams in a fast-paced environment

Responsibilities

• Lead development of media plans across linear TV, direct CTV, and digital channels
• Own strategic rationale, budget allocation, channel mix, and flowchart management
• Apply Nielsen currency, reach/frequency modeling, and upfront/scatter expertise
• Translate performance data into clear optimization insights
• Serve as a key client contact and collaborate across internal teams
• Mentor junior planners and uphold high planning standards

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed