Associate Measurement Lead, Media

Kantar

3d • Remote

About The Position

Our Associate Measurement Lead (AML) team are experts in understanding how to help advertisers succeed on Reddit’s media platform. They support our partners at Reddit by optimizing media campaigns, identifying target audiences, and measuring the impact of marketing efforts on Reddit.

The Associate Measurement Lead is responsible for servicing the Reddit account through the development of high-quality work and efficient delivery while building strong relationships. In this role, they will build skills and expertise as a research partner to our clients in advising on strategy for digital media campaigns. This person will have strong communication and organization skills, attention to detail, and interest in what makes advertising great on Reddit.

Requirements

• 1+ years of advertising research / measurement experience with knowledge of experimentation and basic familiarity with the underlying statistical methods.
• 1+ years of experience in client-facing roles and a track record of success in client interactions, preferably in digital ad research, digital ad tech, at a research supplier, a media owner, brand, or agency partner.
• Basic understanding of digital advertising principles and practices.
• Exceptional written and oral communication skills – you’re articulate and engaging, a data-driven storyteller that’s passionate about measurement to inspire and drive action using logical reasoning.
• Strong detail-orientation, process and time management skills, and capable of prioritizing and delivering against multiple/competing deadlines and collaborate cross-functionally; prior project management experience preferred.
• Natural curiosity, can-do attitude, and ability to take initiative.
• Undergraduate degree with coursework in marketing, business administration, economics, statistics, math, social sciences, or a related field.
• Proficient computer skills in Microsoft office and Google Suite tools.
• Experience with Salesforce preferred and an ability to master other business tools as needed (e.g., data management / cross tab and other proprietary tools).

Responsibilities

• Execute brand lift studies from start to finish on the Reddit platform. Day-to-day tasks include leading kick-off calls, setting up new studies, designing surveys, analyzing data, writing final reports, and presenting results to internal and external teams.
• Develop actionable recommendations that are clearly tied to data and research objectives.
• Perform quality checks to ensure accuracy.
• Adhere to project timelines and deliver high quality work through collaboration with sales and ad measurement teams.
• Exhibit critical thinking to drive process improvements and address issues proactively.
• Build understanding of media platform capabilities and advertiser vertical expertise.

Benefits

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with match
• Tuition Reimbursement, Commuter benefits
• Unlimited PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level