Associate Ad Measurement Lead

Roku • New York, NY

4d • $80,000 - $99,000 • Hybrid

About The Position

Roku pioneered streaming to the TV and continues to innovate and lead the industry. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. While we are well-positioned to help shape the future of television - including TV advertising - around the world, continued success relies on how well we show our advertisers the value we just delivered.
You will play an integral role in building ad measurement and research strategy. This includes developing and executing against a wide range of analytics, research, and measurement projects to help advertisers succeed on Roku. You will work to creatively problem solve and understand business objectives and challenges, while having personal comfort with data, and an entrepreneurial spirit to take ownership of solving challenges for internal and external stakeholders (e.g., streamlined / new consumer insights, identifying quantifiable measurement strategies). A passion for seeing your solutions come to life and consistently act as a change agent within our organization, using clear and compelling data points/tools to articulate why your recommendations and solutions are valuable/impactful to stakeholders (at all levels in the organization) is key.
Our environment is fast-paced, requiring the ability to work autonomously with minimal supervision in an ever-changing environment. You will need to demonstrate excellent problem-solving skills. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. We are looking for people ready to lead by example, be selfless in your leadership across teams, collaborate with your peers, and partner with colleagues and external partners.

Requirements

• 2-4 years' experience in analytics, attribution, and research
• Experience in ad measurement or basic understanding of relevant concepts is required. Digital, TV, local advertising, or media experience preferred.
• Ability to run analysis, leveraging their understanding of SQL, Excel, or similar tools.
• Ability to work with ambiguous data to create insights that reflect strong business judgment.
• Ability to comfortably work in a variety of settings, including one-on-one and in front of large groups, and adapt communication style for different audiences.
• Ability to collaborate with cross-functional teams and build close relationships within and across teams.
• Ability to work independently with agility and prioritize effectively with a strong sense of urgency.
• Nimble and comfortable with ambiguity; a track record of responding quickly to rapidly evolving opportunities.

Nice To Haves

• Experience in ad effectiveness studies with third-party measurement vendors such as Nielsen, comScore, Experian Foursquare, etc is preferred.
• Experience in A/B testing, incrementally measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model) is preferred.

Responsibilities

• Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes.
• Lead quantitative and qualitative studies from start-to-finish. This includes scoping study feasibility, performing data analysis, generating reports and presenting results both internally and externally.
• Collaborate with Commerce Media partners on data sharing, analysis and reporting to support Roku's Commerce Media business.
• Manage relationships with third-party measurement providers and work with internal stakeholders to enable integration with them.
• Partner closely with marketing, sales, client service, product, partnership and more to execute against strategic initiatives and develop scalable solutions to industry challenges.
• Conduct meta-analyses on 3P topics with guidance from Ad Measurement Manager, to educate clients, the market, and internal product and analytics teams.
• Continuously challenge and improve the array of existing measurement solutions

Benefits

• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
• Our comprehensive benefits include global access to mental health and financial wellness support and resources.
• Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
• Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs.
• It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed