Associate, Marketing Personalization & Program Design

Girl Scouts of the USA

6d•$66,000 - $85,000•Remote

About The Position

As a member of the Marketing team, the Associate, Marketing Personalization & Program Design (Bilingual - Spanish) supports the Marketing Personalization & Program Design team in the day-to-day execution of program development, release, and promotional initiatives. This role prepares, adapts, and quality-assures personalized, culturally responsive content for girls, caregivers, and volunteers—ensuring materials are accurate, inclusive, and transculturated in both English and Spanish. Working cross-functionally with creative, digital, and program partners, this role provides project coordination across multiple workstreams while independently managing select assignments. With strong bilingual written communication skills and a focus on precise execution the Bilingual Associate strengthens program promotions, member engagement, and the delivery of impactful program experiences across diverse audiences and touchpoints. This position reports to the Director of Marketing Personalization & Program Design.

Requirements

Culturally aware and committed to inclusive, multicultural marketing, with a strong interest in transculturation and serving diverse audiences.
Collaborative and team-oriented, with experience supporting creative, digital, editorial, or program teams and coordinating feedback across stakeholders.
Highly organized and detail-oriented, with strong skills in project coordination, file management, timeline tracking, and version control across multiple workstreams.
Comfortable in a fast-paced environment, able to manage multiple tasks simultaneously, adapt to shifting priorities, and escalate issues early when direction is needed.
Able to follow established briefs and structured processes, demonstrating initiative, sound judgment, and a willingness to learn new systems quickly.
Familiarity with project management and marketing tools, such as task trackers, CMS platforms, collaboration software, or design templates.
Office 365 or similar suites
Competency in PowerPoint or similar presentation software
Competency in Microsoft Excel or similar software
Bachelor’s degree or equivalent experience
Minimum 1-3 years of experience in marketing, content development, brand support, or project coordination in a related environment.
Exceptional bilingual (English/Spanish) written and verbal communication skills, with the ability to review and refine translated/transcreated content for clarity, accuracy, and cultural resonance.

Nice To Haves

Experience in mission-driven, nonprofit, education, or youth-serving organizations or multicultural/Hispanic marketing is a strong plus.

Responsibilities

Liaise with marketing managers and cross-functional partners to keep projects aligned and supported throughout the development of girl-, caregiver-, and volunteer-facing programs and resources.
Execute detailed briefs by preparing and assembling bilingual content across channels.
Support content production by gathering approved assets, organizing inputs, and ensuring materials follow brand standards and match the brief’s specifications.
Coordinate routing and feedback cycles cross-functionally capturing edits clearly and maintaining accurate version control.
Apply light-quality checks for clarity, accuracy, and basic accessibility before final delivery.
Coordinate with translation/transcreation vendors by trafficking files, providing context from briefs, clarifying terminology, and monitoring timelines.
Proofread and review Spanish-language adaptations for alignment with Girl Scouts Spanish editorial guide and glossary, accuracy, tone, consistency, and cultural resonance; elevate issues or discrepancies as needed.
Confirm correct reintegration of approved translations into final assets, ensuring formatting, layout, and character integrity across platforms.
Collaborate with marketing and communications subject matter experts to support the development and integrated execution of marketing promotions across platforms.
Coordinate assets and deliverables necessary for program release and promotions, ensuring timely hand-offs across workflows.
Assist in preparing national and local marketing assets for program launches, including supporting the development of marketing toolkits and organization-wide communications.
Support project performance tracking (engagement metrics, behavioral patterns, qualitative feedback) to help inform product development and campaign optimizations.
Provide data-informed observations to support continuous improvement in messaging, frequency, and format.
Support project management as needed, including collaborating in the development of workflows/blueprints.
Help with the coordination of project milestones, delivery stages, and approvals; communicate status updates, risks, and dependencies promptly.
Ensure accurate file organization, including appropriate naming conventions, tagging, version control, and archiving across digital asset management and shared drives.
Prepare production-ready files, asset packages, and documentation needed for internal partners, external vendors, and translation agencies.

Benefits

GSUSA offers 20+ days of paid time off, 2 floating holidays, as well as 9 workplace holidays per year. GSUSA staff also enjoy a paid holiday year-end office closure between Christmas and New Year's.
Medical and Behavioral Health Coverage
Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.
Both plans include GSUSA partial subsidy of premium costs
Dental and vision coverage
Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts
Company-paid life insurance
Flexible work arrangements
12 weeks of paid parental leave
401(K) with company match
Sick leave
Short- and Long-Term Disability for salary continuation
Health and Wellness Classes and Activities throughout the year
Access to Employee Engagement Groups