Digital Marketing Specialist – Search, AIO and Personalization

Johnson Controls•Glendale, CA

3d•$76,000 - $105,000•Hybrid

About The Position

Build your best future with the Johnson Controls team As a global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet. Join a winning team that enables you to build your best future! Our teams are uniquely positioned to support a multitude of industries across the globe. You will have the opportunity to develop yourself through meaningful work projects and learning opportunities. We strive to provide our employees with an experience, focused on supporting their physical, financial, and emotional wellbeing. Become a member of the Johnson Controls family and thrive in an empowering company culture where your voice and ideas will be heard – your next great opportunity is just a few clicks away! What we offer: Competitive salary Paid vacation/holidays/sick time Comprehensive benefits package including 401K, medical, dental, and vision care On the job/cross training opportunities Encouraging and collaborative team environment Dedication to safety through our Zero Harm policy What you will do: This role sits at the intersection of organic search, AI‑driven discovery, personalization, and analytics, helping define how customers find, experience, and engage with our digital ecosystem globally and how those interactions translate into measurable business outcomes. You will play a visible, high‑impact role within our Digital Center of Excellence (CoE), shaping enterprise strategies while enabling business teams to execute with confidence and consistency. Your work will directly influence how Johnson Controls appears across search engines, AI‑powered discovery experiences, and personalized customer journeys, with results surfaced through executive‑level reporting. This role is ideal for a results-oriented, hands‑on digital leader who thrives in complex environments, enjoys influencing without authority, and is excited by the evolution of AI search and personalization at scale.

Requirements

Bachelor’s degree in a related field
Experience in SEO, digital analytics, personalization, or digital growth marketing
Familiarity with HTML, CSS, XML, and JavaScript, with the ability to collaborate effectively with developers
Hands‑on experience with enterprise digital marketing and analytics tools (e.g., GA4, Semrush, Moz, SpyFu, Profound, Similarweb; internships or coursework acceptable)
Strong analytical skills with the ability to turn data into clear insights and recommendations
Highly organized, detail‑oriented, and comfortable managing multiple priorities
Excellent communication skills, with the ability to engage diverse stakeholders and navigate competing priorities with diplomacy

Nice To Haves

Experience operating within a Digital CoE or hub‑and‑spoke model
Exposure to personalization and experimentation governance
Growth mindset, curiosity, and comfort working through ambiguity
Passion for leading through influence and driving change at scale

Responsibilities

Lead SEO & AI‑Driven Discovery (SEO / AIO / AEO / AI Visibility)
Define and operationalize enterprise SEO and AI visibility strategies within the Digital CoE
Establish best practices for how Johnson Controls appears across: Traditional search engines AI Overviews and generative search results Conversational and chat‑based discovery platforms
Guide keyword, topic, and prompt strategies aligned to priority industries, solutions, and buyer journeys
Monitor organic and AI visibility, share of voice, and competitive gaps
Translate insights into clear, actionable guidance for content, UX, and personalization teams
Ensure discovery considerations are embedded into content creation, personalization, experimentation, and experience design
Drive Personalization & Experimentation Enablement
Partner with cross‑functional teams to design and activate personalization campaigns informed by intent, behavior, and audience data
Enable scalable personalization execution with appropriate governance and measurement
Collaborate with marketing IT and analytics teams to activate personalization using approved platforms and data sources
Build Trusted Measurement & Optimization Models
Analyze visitor behavior, discovery performance, and conversion outcomes across global websites
Leverage tools such as GA4, SitecoreAI, Semrush, Moz, SpyFu, Similarweb, Hotjar, and A/B testing methodologies to generate insights
Help create a trusted measurement operating model connecting: Search and AI visibility Personalization performance Engagement and lead outcomes
Ensure reporting is consistent, defensible, and suitable for executive dashboards and decision‑making
Act as a Digital CoE Thought Leader
Serve as a center of expertise for search, AI discovery, and personalization
Share insights, best practices, and success stories that elevate digital maturity across business units
Develop playbooks, standards, and guidance that empower teams to execute consistently across business units
Influence through clarity, data, and results
Program & Partner Leadership
Manage vendor partners supporting search, AI visibility, UX, experimentation, analytics, and content
Own project plans, milestones, dependencies, and risk mitigation
Ensure initiatives are delivered on time, on budget, and aligned to enterprise standards
Provide inputs to executive‑level dashboards and status reporting