Associate Marketing Manager

ODL•Gallatin, MI

11h•Hybrid

About The Position

The Associate Marketing Manager at ODL supports the planning and execution of key marketing initiatives that drive product & brand awareness, demand generation, and brand consistency across multiple channels. This role partners closely with Senior Marketing Managers, Sales, and cross-functional teams to execute new product launches, omni-channel campaigns, tradeshows, and marketing collateral. The Associate Marketing Manager plays a critical role in turning strategy into action, leveraging data, customer insights, and strong project management to deliver high-quality, on-time marketing programs. Who We Are: Driven by continual innovation and trusted partnerships, ODL is a global leader in high-quality door and insulated glass solutions. For decades, our purpose has been simple: Make Your Life Better™ —for our customers, our communities, and our people. With 14 global locations and thousands of employees, ODL has been recognized as a Great Place to Work® across all countries of operation. We invest in our people, celebrate growth, and foster a culture where accountability, innovation, and excellence thrive. The Associate Marketing Manager at ODL supports the planning and execution of key marketing initiatives that drive product & brand awareness, demand generation, and brand consistency across multiple channels. This role partners closely with Senior Marketing Managers, Sales, and cross-functional teams to execute new product launches, omni-channel campaigns, tradeshows, and marketing collateral. The Associate Marketing Manager plays a critical role in turning strategy into action, leveraging data, customer insights, and strong project management to deliver high-quality, on-time marketing programs.

Requirements

Bachelor’s degree in Marketing, Business, or a related field preferred.
2–4 years of experience in marketing, preferably in channel marketing, B2B, or building products, construction, or related industries.
Experience supporting multi-channel marketing campaigns and product launches.
Strong written and verbal communication skills, with ability to work effectively in cross-functional teams.
Exceptional organizational skills with ability to manage multiple projects.
Analytical mindset with the ability to interpret data, metrics, and customer insights.
Proactive and self-motivated with a strong work ethic and eager to learn in a fast-paced environment.
Creative problem-solving abilities and enthusiasm for marketing and brand building
Proficient in Microsoft Office Suite and basic understanding of CRM systems (Salesforce experience a plus).

Responsibilities

Execute product marketing initiatives, including new product launches and annual plans.
Support omni-channel marketing campaigns aligned to business goals and KPIs.
Coordinate creation and delivery of catalogs, sales collateral, and marketing assets; manage proofing and feedback.
Support tradeshow and event execution, including timelines, asset requests, and partner coordination.
Conduct market, customer, and competitive research to inform messaging and campaigns.
Maintain working product knowledge to ensure accuracy and consistency across marketing assets.
Track marketing performance and support KPI reporting, ROI analysis, and post-launch reviews.
Ensure brand standards and messaging consistency across all marketing materials.
Collaborate with Sales, Product Management, and cross-functional teams to support go-to-market execution.
Support sales and marketing alignment through material preparation, communication, and follow-up tracking.