Associate Marketing Manager, G-Series Paid Media

Dexcom

2d • $82,900 - $138,100

About The Position

Dexcom is seeking a highly motivated, results-oriented Associate Marketing Manager to join our Direct-to-Consumer (DTC) Marketing team. This role is ideal for a marketer with strong analytical instincts—often from an MBA or media agency background—who is eager to learn quickly and contribute to building a world-class, purpose driven brand.
As part of the DTC Marketing team, you will support the execution and optimization of media campaigns across the full paid media ecosystem, while developing a deep understanding of how data, audiences, and creative work together to drive results. This role offers meaningful hands-on responsibility alongside significant opportunity for growth, ownership, and strategic thinking over time.

Requirements

• You have 3–5 years of experience in marketing, strategy, analytics, or a related field, with a demonstrated interest in media, performance marketing, or data‑driven decision‑making.
• You are familiar with (or eager to learn about) the trade and pharmacy landscape, and you can work cross‑functionally to deliver effective media programs.
• You have strong analytical skills and are comfortable diving into performance data, asking smart questions, and challenging assumptions.
• You are detail‑oriented and organized, capable of managing both administrative execution and higher‑level strategic thinking.
• You are curious, proactive, and driven by a strong learning mindset.
• You are comfortable operating in regulated or complex environments (healthcare experience is a plus but not required).
• You are a collaborative, thoughtful communicator who is eager to take on greater ownership and leadership over time.
• Typically requires a Bachelor’s degree and a minimum of 5 – 8 years of related experience.

Nice To Haves

• You bring exposure to paid media, performance marketing, or agency media buying—helpful but not required.
• You are comfortable operating in regulated or complex environments (healthcare experience is a plus but not required).

Responsibilities

• Support the planning, execution, and optimization of full‑funnel DTC media campaigns across a diverse mix of channels—including TV, CTV, audio, programmatic, native, endemic, paid social, paid search, point of care, and emerging platforms.
• Manage DTC trade and retail media activations, partnering with internal trade and sales teams as well as external partners to drive in‑store pharmacy and retail media initiatives. You also own hands‑on execution, including campaign setup support, QA, and tracking validation.
• Work closely with the media agency to ensure strong execution, thoughtful testing, and disciplined optimization—asking smart questions and using data to drive accountability.
• Analyze campaign performance across channels, audiences, and formats, transforming complex data into clear insights and actionable recommendations, and you help communicate results and key learnings to stakeholders and leadership.
• Support first‑party data usage, audience segmentation, and campaign management from both an execution and optimization standpoint.
• Assist with budget pacing, performance reporting, and ongoing optimization to ensure media investments are on track and aligned with goals.
• Collaborate with creative, digital, analytics, and external agencies to bring high‑impact creative activations and partnerships to life.
• Participate in the medical, legal, and regulatory (MLR) review process for DTC media campaigns, managing routing, timelines, feedback coordination, and compliance.
• Stay current on media trends, emerging platforms, and evolving opportunities—bringing forward ideas rooted in creative thinking and performance impact.

Benefits

• A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community.
• A supportive, high-performing team that values, rigor, curiosity, and smart risk-taking.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level